Own the global content strategy and brand narrative across channels, align with business objectives and growth targets, and scale a high-volume content engine that supports awareness through advocacy.

• Own the integrated global content strategy across all owned and earned channels ensuring alignment with annual business objectives and growth targets with both global & regional teams
• Develop and maintain a cohesive brand narrative that connects REP's equipment, apparel, and nutrition businesses into a unified consumer experience
• Lead long-range content planning, including annual campaigns, seasonal moments, product launches, partnerships, athlete activations, and brand initiatives
• Build content strategies that support the entire customer journey—from awareness and consideration through conversion, retention, and advocacy
• Establish clear content pillars, editorial frameworks, and messaging architectures that create consistency across channels and teams
• Ensure all content reflects REP's brand positioning, voice, values, and strategic priorities
• Identify emerging trends, cultural moments, platform shifts, and consumer insights to keep REP relevant and differentiated
• Oversee the development of a best-in-class content engine capable of producing high-quality, high-volume content across multiple channels and business units
• Lead the creation of educational, inspirational, and conversion-focused content that drives audience growth and customer acquisition
• Develop strategies that transform product innovation, training expertise, nutrition science, customer success stories, and athlete partnerships into compelling storytelling