Senior Manager, Content & Community Marketing
Headway
USA (Remote)
$180K/yr - $225K/yrIn-houseFull-timeSenior level
14 hrs ago
Integrated Marketing Communications Manager
USA (Remote)
$115K/yr – $135K/yrSenior Level7+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive U.S. marketing communications strategy for a regulated medical device business, aligning messaging, brand governance, and multi-channel campaigns to business and product adoption goals.
- Own integrated communications plan tied to pipeline, engagement, and market penetration
- Must-have: 7+ years in marketing comms within medical device, diagnostics, or pharma
- Standout: Ability to influence senior stakeholders without direct authority
Job Description
Responsibilities
- Own the U.S. integrated marketing communications strategy, ensuring alignment to business priorities, commercial goals, and product adoption targets
- Drive measurable impact across key performance indicators including pipeline contribution, engagement, brand awareness, and market penetration
- Translate enterprise and product strategies into clear, differentiated messaging frameworks and campaign plans
- Own and evolve brand governance across the U.S. business, ensuring consistency, quality, and differentiation across all customer and stakeholder touchpoints
- Define messaging architecture and enforce standards across campaigns, content, and channels
- Serve as the primary authority on brand integrity and positioning within the U.S. market
- Lead the strategy and execution oversight of multi-channel campaigns that drive awareness, demand generation, and customer engagement
- Ensure campaigns are insight-driven, performance-oriented, and optimized across channels
- Partner with Digital, Product Marketing, and Sales to maximize campaign effectiveness and ROI
- Support communications strategy for product launches, ensuring strong market entry, clear differentiation, and commercial readiness
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, Life Sciences, or a related field
- 7+ years of experience in marketing communications within medical device , diagnostics, digital health, or pharmaceutical industries
- Proven track record of owning and delivering integrated marketing communications strategies tied to business outcomes
- Experience operating in highly regulated environments
- Demonstrated ability to influence cross-functional stakeholders and drive alignment at senior levels
- Strong strategic thinking, executive communication, and project leadership skills
- Experience managing agencies and external partners
- Willingness to travel up to 30%
Preferred
- Advanced degree (e.g., MBA)
- Experience in cardiology or cardiovascular-related healthcare sectors
- Experience working across Marketing, Clinical, R&D, Health Economics, and Sales organizations
iRhythm Technologies, Inc.
iRhythm is a leading digital health care company that creates trusted solutions that detect, predict, and prevent disease. Combining wearable biosensors and cloud-based data analytics with powerful proprietary algorithms, iRhythm distills data from millions of heartbeats into clinically actionable information. Through a relentless focus on patient care, iRhythm’s vision is to deliver better data, better insights, and better health for all.Our MissionBoldly innovate to create trusted solutions that detect, predict, and prevent disease.Our Core ValuesLead with integrity; solve for the patient; think big, go fast; collaborate to win; and strive for better.
