Responsibilities

• Develop compelling campaigns driving lead generation leveraging email/SMS/social platforms
• Collaborate with BU marketing managers, channel marketing to bring together content from across BUs into those campaigns
• Develop trigger based campaigns to drive loyalty and repeat purchase behavior
• Collaborate with eCommerce team to bring together content, context, and strategy to drive those campaigns
• Support the implementation, tracking, and performance measurement of paid and organic social campaigns, ensuring proper campaign tagging, audience segmentation, and reporting.
• Maximize database effectiveness through lead segmentation, automation, and personalization strategies to improve email open rates, click-through rates, and conversions.
• Leverage marketing automation & CRM strategies to generate brand stickiness and loyalty that creates higher lifetime customer value.
• Utilize data analytics and insights to continuously track performance, inform strategic decisions, and uncover new growth opportunities through scorecards, dashboards and ad hoc reporting.
• Oversee the implementation/configuration of marketing automation platforms, ensuring seamless integration with systems such as Salesforce and eCommerce platforms like Magento
• Lead the integration of marketing automation platforms to enhance data synchronization, automate workflows, and improve overall customer experience

Requirements

• 5+ years of experience as a leader in digital marketing with a focus on email, SMS/RCS, and social media
• 5+ years of experience creating, implementing and running large scale campaigns
• Database management experience with an enterprise level marketing automation platform (ex Hubspot, Marketo, Adobe Campaign, etc.)

Preferred

• Understanding of and experience in implementing tracking & tagging mechanisms across digital platforms

Benefits

• Our benefits package at Justrite Safety Group is designed to be the best in the industry, offering everything you need to support your career and personal well-being. You’ll receive a competitive salary paired with an extensive benefits package that includes comprehensive medical, dental, and vision coverage.
• We provide flexible hours and alternative work arrangements designed to support a healthy work-life balance. These options vary depending on the specific roles and business needs.
• Your financial future is secure with our 401K plan, complete with a company match, and you’re protected with company-paid short and long-term disability insurance.
• To ensure you’re at your best, we also offer generous paid time off, personal days, and a robust employee wellness program that supports your overall health and happiness.
• At Justrite, our benefits package is designed to help you thrive both in and out of the workplace.