Responsibilities

• Develop integrated marketing strategies and plans that drive growth, customer engagement, and revenue.
• Translate business, product, and commercial priorities into marketing campaigns, investments, and growth initiatives.
• Measure performance, optimize marketing investments, and drive ROI.
• Drive brand awareness, demand generation, and customer retention through integrated marketing programs.
• Own customer messaging, website strategy, marketing content, and customer journey development.
• Support product launches and commercial initiatives with coordinated marketing campaigns and sales enablement materials.
• Generate qualified sales opportunities through digital, event, email, social, web, and customer marketing programs.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 6+ years of progressive B2B marketing experience, including substantial experience owning integrated marketing strategy, demand generation, and complex cross-functional initiatives.
• Demonstrated ability to translate business strategy, product roadmaps, and customer insights into measurable marketing plans.
• Strong understanding of digital marketing, website strategy, social media, email marketing, events, webinars, customer communications, and funnel performance.
• Proven ability to communicate difficult concepts, influence cross-functional stakeholders without direct authority, and negotiate alignment on priorities and investments.
• Strong analytical, strategic thinking, communication, planning, and project leadership skills, with the ability to identify innovative solutions to complex business challenges.

Preferred

• Experience in healthcare, technology, SaaS, industrial, or regulated markets.
• Demonstrated success developing integrated marketing strategies and demand generation programs.
• Experience with digital marketing, website management, social media, email marketing, and events.
• Strong analytical skills with the ability to connect marketing activities to business outcomes.
• Ability to influence and lead across functions without direct authority.