Integrated Campaigns - Content Strategist, IDC CX Content Strategy at Amazon Web Services | Arlington, VA | $87K/yr – $152K/yr

Amazon Web Services

Integrated Campaigns - Content Strategist, IDC CX Content Strategy

Arlington, VA (Unknown)

$87K/yr – $152K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end content strategy and production for AWS, aligning with goals and cross-functional teams.

Own end-to-end content creation from ideation to publication.
Must-have: 4+ years of marketing experience with data-driven improvements.
Standout: Cross-functional collaboration across design, analytics, and SMEs with multi-platform optimization.

Job Description

Responsibilities

Develop and execute overarching content strategies aligned with AWS goals and target audiences
Conduct thorough audience and content audits to inform strategy
Create and manage content calendars and information architecture
Oversee content creation across various formats (blogs, infographics, videos, etc.)
Optimize content for SEO and multi-platform distribution
Analyze performance metrics and recommend improvements
Collaborate with cross-functional teams (design, peer marketing teams, subject matter experts, etc) to drive alignment across execution touchpoints.
Ensure brand and messaging consistency across all content
Determine optimal content formats based on persona to drive engagement, lead generation, and brand loyalty
Continuously test, measure, and refine content strategy performance to drive continuous improvement

Amazon Web Services

For almost 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. Amazon Web Services has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 81 Availability Zones (AZs) within 25 geographic regions, with announced plans for 21 more Availability Zones and seven more Amazon Web Services regions. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust Amazon Web Services to power their infrastructure, become more agile, and lower costs.

Beijing, CHN

aws.amazon.com/cn