Responsibilities

• Concept, develop, and run integrated campaigns end to end.
• Lead the strategy and audience selection through launch, optimization, and reporting.
• Design the end-to-end campaign architecture, including the full-funnel content engine, channel strategies, promotional offers, program mix, and hand-offs from marketing to sales.
• Translate company priorities into focused campaign plans with clear goals, messaging, milestones, owners, and success metrics.
• Identify the highest-leverage assets needed to support campaign performance, including messaging frameworks, email nurtures, landing page copy, field activation ideas, customer story packaging, and sales-facing materials.
• Bring multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams.
• Strengthen cross-functional alignment, unifying all parts of the business around top go-to-market priorities.
• Develop trusted relationships and facilitate integrated collaboration across product marketing, field marketing, performance marketing, growth marketing, strategic events, and design.
• Work with creative partners to brief campaigns clearly and carry the message through across formats, channels, and moments in market.
• Align closely with sales stakeholders to identify top priorities, build programs for strategic accounts, and ensure campaign initiatives are closely tied to revenue impact.

Requirements

• You’ve built integrated B2B campaigns across multiple channels and know how to connect content, email, digital, field, and sales motions into cohesive, high-impact motions.
• You know how to turn a campaign idea into a real operating plan — from narrative and audience strategy through asset development, launch, field enablement, lead follow-up, and reporting.
• You can take complex, ambiguous problems and bring structure, clarity, and a clear recommendation.
• You’re comfortable being both strategic and hands-on — you can set direction, write a brief, shape the content, and help get the work shipped.
• You have strong instincts for what makes a campaign cohesive across content, creative, distribution, and follow-up.
• You’re comfortable working across both global strategy and regional execution, and can adapt campaigns thoughtfully for different markets without losing the core narrative.
• You have strong instincts for what makes enterprise campaigns resonate with senior technical and business buyers.
• You thrive in creative, fast-paced environments where original thinking and bias to action are celebrated.
• You can shift between air cover demand generation and more targeted programs for strategic accounts, named accounts, and priority verticals.
• You balance thoughtful dedication to quality with a clear focus on impact and ability to execute with sharp, decisive speed.