Responsibilities

• Translate client goals, audience insights, offers, and performance data into clear campaign strategies.
• Develop actionable creative briefs that define messaging, content needs, formats, placements, responsibilities, and deadlines.
• Determine when campaigns need new production, new concepts, updates to existing content, or better use of available assets.
• Connect video, paid and organic social, web, podcasts, sports partnerships, talent, and other media into a coordinated plan.
• Partner with creative and production teams to select effective concepts, talent, formats, and production approaches.
• Align account, creative, production, media, and analytics teams around campaign priorities and timely decisions.
• Build client approvals, brand requirements, usage rights, and applicable advertising requirements into campaign planning.
• Ensure approved assets reach channel teams with clear instructions, correct versions, and agreed launch dates.
• Review results with media and analytics partners, then turn those findings into specific creative tests and campaign improvements.
• Build repeatable planning processes that improve quality, reduce rework, and support additional clients.

Requirements

• Typically seven or more years of relevant experience in integrated marketing, campaign strategy, creative strategy, or brand planning; no specific degree required.
• Experience leading campaigns from business objective and creative brief through production, launch, and performance review.
• Strong creative judgment and an understanding of how content should change across audiences, formats, and channels.
• The ability to make practical production decisions within budget, resource, and timing constraints.
• Confidence presenting recommendations to clients and explaining strategic choices.
• Strong organization and follow-through across multiple teams and competing deadlines.
• Comfort using performance data to improve creative and campaign decisions.
• Work examples that demonstrate individual contribution and the results or lessons that followed.
• Agency experience is valuable. Experience with automotive, retail, businesses with multiple locations, sports partnerships, podcasts, or talent-driven content is a plus.

Preferred

• Agency experience is valuable. Experience with automotive, retail, businesses with multiple locations, sports partnerships, podcasts, or talent-driven content is a plus.

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Parental Leave
• Employee Discount’s
• 401(k) Retirement Plan
• Responsible Time Off Policy