Responsibilities

• Build and lead OneMain's integrated organic brand strategy, grounded in business priorities and measurable goals.
• Translate business challenges into marketing strategies and campaigns across social, employer brand and AI-driven discovery channels.
• Define the editorial strategy and content roadmap, and own the enterprise editorial calendar.
• Partner with paid media, SEO and integrated marketing teams to connect organic strategy to broader campaigns and business initiatives.
• Ensure a consistent, differentiated brand voice across customer, employer and reputation content.
• Present recommendations and performance insights to senior leaders, and advocate for new ideas, including when they meet initial resistance.
• Guide work through Legal/Compliance, Corporate Communications and business stakeholder review while keeping initiatives moving.
• Direct the creative team and external production partners through clear briefs, constructive feedback and high quality standards.
• Manage photography, video and freelance production budgets and external partner relationships.
• Own the cross-functional content governance process.

Requirements

• 7+ years of marketing experience, with a proven track record of building strategies and campaigns tied to business problems and measurable results.
• Experience marketing a large, consumer-facing brand within an enterprise or matrixed organization.
• Strong understanding of organic social strategy and experience with social publishing, listening and analytics platforms.
• Experience developing employer brand and recruitment marketing content.
• Executive presence and experience influencing senior leaders, including gaining buy-in for new ideas.
• Experience directing creative teams, agencies or production partners and managing production budgets.
• Strong editorial judgment and brand storytelling skills.
• AI fluency, including an understanding of how brands appear in AI-powered search experiences.
• Strong project management skills and the ability to drive multiple initiatives independently.
• Bachelor's degree in Marketing, Communications or a related field.

Preferred

• Experience in financial services or another regulated industry, including partnering with Legal/Compliance on content review.
• Experience with GEO/AI search visibility initiatives or governance for AI-assisted content.