Responsibilities

• Visibility: High profile role working across partners, agencies, and industry stakeholders
• Campaigns: Execute integrated, 360° campaigns across channels
• Programs: Manage timelines, deliverables and cross functional coordination
• Agencies: Lead day-to-day orchestration across creative, media, PR, and experiential partners
• Media: Support planning, execution, and performance reporting
• Experiential: Oversee grassroots sampling, events, and activations
• Collegiate: Manage the Student Brand Manager program
• Social & PR: Support integration of owned, earned, and influencer efforts
• Data & Analytics: Analyze trends to turn insights to action
• Budget: Track and optimize resources

Requirements

• Bachelor’s degree, preferably in marketing, business, or related field
• 5+ years’ experience; CPG/food/snacking, retail/grocery, agency or sports marketing
• Experience supporting development and activation of integrated 360° marketing campaigns
• History collaborating with multiple agencies and external partners concurrently
• Analytical mindset with ability to interpret performance data to drive change
• Displayed understanding of evolving social media, influencers, earned media, and AI
• Strong Project Management, communication, organization, and presentation skills
• Takes initiative, meets deadlines, operates in fast paced world with on-target deliverables
• Ability to execute in Microsoft Office suite (Teams, Outlook, Word, PowerPoint, Excel, etc.), database software, and other digital platforms.
• Resourceful, motivated self-starter, with a laser focus on execution and attention to detail

Preferred

• Excellent Communicator (Be Engaged & Present)
• Prioritizes Effectively (Be Driven, Take Action, Own It)
• Detail-Oriented (Own It)
• Learns Continuously (Be Empowered & Driven)
• Team Player (Be Leaders, Share Responsibility, People First)
• Acts with Integrity (Own It & Be Leaders)