Integrate Marketing Manager

Dothan, AL (On-site)

$75K/yr – $94K/yrMid LevelFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive integrated marketing campaigns and brand consistency for Five Star, spanning social, web, and paid/owned channels.

  • Own the planning, coordination, and delivery of campaigns across social, web, and paid/owned media.
  • Must-have: Experience managing integrated campaigns in financial-services or member-focused environments.
  • Standout: Strong cross-functional collaboration to ensure clear messaging and measurable outcomes.

Job Description

Responsibilities

  • The Integrated Marketing Manager is responsible for supporting marketing priorities by executing consistent marketing initiatives that grow and protect the Five Star brand across social, web, and paid/owned advertising and media channels.
  • This position manages the planning, coordination, and delivery of marketing campaigns and communication for both internal and external audiences.
  • The role ensures clear, aligned, and consistent messaging and experiences that drive awareness, engagement, and measurable business outcomes.
  • Responsibilities include oversight of social media, website performance, marketing campaigns, events, brand presence in financial centers, market research, data analysis, and cross-functional collaboration to support Five Star’s mission and growth objectives.

Preferred

  • Previous experience in staff management within a financial institution is preferred.
Five Star Credit Union logo

Five Star Credit Union

Five Star Credit Union is a full-service financial institution with locations in Alabama & Georgia. We offer valuable personal and business banking solutions including checking accounts, savings accounts, credit cards, auto loans, home loans, manufactured home loans, business loans, and much more. Bank online, with our mobile app, or visit one of our conveniently located Alabama & Georgia branches.

Founded in 1964
Dothan, Alabama, USA
139 employees (4 in marketing)

Traffic Signals

Monthly Visitors
33.4K
Traffic Source Mix
Search
30.4%
Direct
64%
Referral
3.7%
Social
0.3%
Paid
1.5%

Headcount Trend

Current headcount: ~139

Marketing Team

Marketing Team Size
4 (3% of company)