Institutional Marketing Lead

Responsibilities

• Develop annual marketing plans for 4-5 institutional/B2B business areas (including campaigns, KPIs, and budgets aligned to business goals)
• Generate deep, trusted and proactive relationships with business leaders and teams
• Leverage foundational and innovative omni-channel marketing to drive awareness and generate business
• Work with the Content team to craft compelling, high-value content and organic marketing tactics to engage target audiences.
• Work closely with the Digital Team on paid media to support reach and acquisition.
• Identify opportunities for earned media and strategic partnership across business lines
• Generate creative marketing ideas to test and learn for growth.
• Project manage all facets of work, adhering to deadlines and moving initiatives forward while managing expectations
• Directly manage, delegate to, and develop a team of colleagues with clear ownership of specific deliverables per business line and regular review of output quality and timeliness.
• Establish KPIs, track performance, and deliver monthly dashboards to stakeholders, CMO, and leadership

Requirements

• 15-20 years of experience in institutional marketing, with a background in financial services, wealth management, or asset management.
• Experience marketing to the institutional buyer, including endowments, foundations, and nonprofits, is required.
• Proven experience managing and leading a team of colleagues is required.
• Demonstrated ability to run a rigorous tracking and reporting system across multiple concurrent workstreams, while meeting deadlines and surfacing dependencies proactively.
• Proven excellence in complex stakeholder management, including the organizational discipline to manage competing stakeholder priorities without dropping commitments.
• Ability to provide data-supported updates and craft compelling presentations to bring on-marketing stakeholders along.
• Proven ability leading integrated campaigns with measurable results in lead generation, brand recognition, and client engagement.
• Experience with the venture capital industry and/or retirement/public pension plans preferred.
• Strong storytelling skills, ability to consume financial concepts and create compelling content.
• Ability to work independently, resourcefully, and creatively in a lean marketing environment.

Preferred

• Experience with the venture capital industry and/or retirement/public pension plans preferred.

Benefits

• Health, dental, and vision insurance – day 1!
• 401(k) savings and investment plan options with 4% match
• Flexible PTO policy
• Parental Leave
• Financial assistance for advanced education and professional designations
• Opportunity to give back time to local communities
• Commuter benefits