Responsibilities

• Instagram Strategy - Develop and execute Instagram content strategies that support brand growth and business goals.
• Plan and manage content calendars around recipe launches, seasonal trends, holidays, and campaigns.
• Stay current on Instagram trends, new features, and best practices, and recommend new ideas when appropriate.
• Identify opportunities to increase reach, engagement, followers, and traffic.
• Content Management - Schedule and publish Reels, carousel posts, Stories, and feed content.
• Write engaging captions that align with The Recipe Critic brand voice.
• Coordinate content launches with our internal team.
• Ensure content is optimized for Instagram performance.
• Community Management - Monitor and respond to comments and direct messages.
• Foster an engaged, positive community around our brand.

Requirements

• 2+ years of professional experience managing Instagram for a business, brand, or creator.
• Experience developing and executing Instagram content strategies and campaigns.
• A strong understanding of Instagram analytics and performance metrics.
• Experience using data to improve engagement and content performance.
• Excellent writing and communication skills.
• Strong organizational and project management skills.
• The ability to manage multiple deadlines in a fast-paced environment.
• A proactive mindset with excellent follow-through and attention to detail.
• The ability to work independently while collaborating with a remote team.

Preferred

• Experience working in the food, lifestyle, or consumer products industry.
• Familiarity with affiliate marketing.
• Experience with Meta Business Suite or other social media scheduling platforms.
• Experience working with influencers or content creators.
• Basic Canva or light photo/video editing skills.