Influencer Strategist/Creator Partnerships

Responsibilities

• Influencer and Creator Partnership Strategy: Identify and recruit creators whose personas, content and audiences align with brand strategy, target marketing segments, and campaign goals, ensuring authenticity and resonance.
• Growth Connector: Translate campaign objectives and paid media strategies into creator recommendations for paid ad content that drive attention and engagement, leading to measurable business impact.
• Campaign Orchestrator: Develop and roll out influencer briefs for product launches, seasonal pushes, tentpole activations or partnership amplification, in collaboration with Growth, Creative, and Client teams.
• Rights & Usage Architect: Structure usage terms up front — including paid amplification windows, whitelisting/partnership ad permissions, cross-platform repurposing, exclusivity, and renewal triggers. Ensure that creator assets align with and are cleared for the media plan before they're produced, not retrofitted after.
• Budget & Contracts Manager : Lead contract negotiations, oversee creator licensing and budget allocations, and manage invoicing workflows in partnership with production and finance teams, ensuring campaigns remain on time and on budget.
• Trend Spotter: Surface creator and content trends as well as emerging platforms to keep campaigns ahead of the curve.
• Cross-Functional Partner: Ensure activations are not standalone efforts, but integrated into paid, social, and creative channels for maximum impact.

Requirements

• 4-6+ years in creator marketing strategy, ideally within an advertising or creator-focused agency or integrated marketing brand environment.
• Strong understanding of creator discovery tools including but not limited to Creator IQ, performance metrics, and contract negotiations.
• Demonstrated ability to build relationships with creators, agents, and managers across platforms including Instagram, TikTok, YouTube, Snapchat, and LinkedIn.
• Excellent written and verbal communication skills; strong ability to translate marketing goals into creator briefs.
• Fluency in creator usage rights and licensing structures: organic vs. paid usage, whitelisting/Spark Ads/Partnership Ads permissions, term lengths, exclusivity windows, and renewal negotiation.
• Experience collaborating with brand and growth teams; comfort linking UGC to media strategies and measurable outcomes on both the organic and paid sides.
• Must be available during East Coast business hours (9am-5pm) for client and team meetings.
• Highly organized, able to manage multiple campaigns and stakeholders simultaneously.
• Advertising or creator agency experience is ideal; health and wellness industry familiarity is a plus.
• Bachelors Degree preferred

Preferred

• Bachelor's Degree preferred