Influencer Strategist

New York City, NY (Hybrid)

$71K/yr – $85K/yrMid Level3+ years expFull time

Posted 12 days ago

Job Summary

Own end-to-end influencer programs and client-facing workstreams, collaborating with senior leaders to shape culture-first campaigns and coordinate cross-functional execution.

Job Description

Responsibilities

  • Drive Cultural Impact: Partner closely with senior leads to dissect business goals and build disruptive, culture-first influencer strategies that integrate with PR, social, and paid media.
  • Own End-to-End Execution: Lead influencer programs from supporting strategy to owning partner discovery & vetting, negotiations, contracting, content oversight, and reporting.
  • Cross-Functional Integration: Serve as a dot-connector, pulling in the right specialists to ensure flawless execution.
  • Forge High-Value Connections: Proactively source and build relationships with creators who keep our brands at the center of current conversations.
  • Own Client Relationships: Serve as a trusted point of contact, leading calls and managing multiple workstreams effortlessly.
  • Trend & Competitor Intelligence: Turn competitive insights and fast-breaking culture into bespoke, turn-key campaign entry points for brands.
  • Mentor & Lead: Inspire internal teams, offer real-time feedback, challenge the status quo, and help build a strong team culture.

Requirements

  • 3–5 years of experience executing end-to-end influencer marketing campaigns (creator identification & vetting, talent negotiations, contract redlines/legal guardrails, execution, and reporting) while acting as a primary client contact.
  • Direct experience negotiating with creator talent.
  • Proven track record working side-by-side with senior leads on integrated campaigns, analyzing performance, and coaching junior team members.
  • Quick on your feet, comfortable with curveballs, and skilled at guiding clients through strategic pivots.
  • High autonomy and ownership—you know how to manage up, get what you need to succeed, and navigate dynamic agency environments with ease.
  • Bachelor’s Degree or equivalent industry experience.

Preferred

  • Hands-on experience with influencer management platforms (e.g., CreatorIQ ).
  • Deep passion or experience working with CPG brands .
  • A track record of spotting subcultures and trend shifts before they hit the mainstream.

Benefits

  • A workplace that’s alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
  • SALARY: $71,000 - $85,000/year
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M Booth

A full-service healthcare communications agency built to help organizations and brands challenge norms, drive results and improve health.Follow us on IG! instagram.com/mboothhealth

Founded in 1992
New York, New York, USA
76 employees (26 in marketing)

Salaries

Posted range

$71K/yr – $85K/yr

Taken straight from the job posting.

See all M Booth salaries

Traffic Signals

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4.8K
Traffic Source Mix
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31%
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15.7%
Paid
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Headcount Trend

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Influencer Strategist

M Booth · New York City, NY · Hybrid