Influencer & Partnerships Manager

Responsibilities

• Identify, vet, and recruit influencers, content creators, and brand ambassadors aligned with RugsUSA's target audience and brand aesthetic
• Manage day-to-day communication and relationship-building with influencer, affiliate partners and product partners, including outreach, negotiation, and contracting
• Coordinate gifting, seeding, and paid partnership campaigns from initial brief through content delivery and posting
• Coordinate marketing needs of our product partnerships (including scheduling shoots with our creative team, coordinating social posts, working through creative approvals with partners)
• Track and report on campaign performance (reach, engagement, conversion, ROI) using influencer/affiliate platforms and internal dashboards
• Manage influencer/affiliate budgets, invoices, and payments, ensuring accurate tracking and reconciliation
• Partner with Social Media, Creative, and Performance Marketing teams to align influencer content with broader brand and campaign calendars
• Monitor industry trends, competitor influencer activity, and emerging platforms or creators to inform strategy
• Maintain organized records of partner agreements, deliverables, usage rights, and campaign briefs
• Support ad hoc partnership opportunities, event activations, and affiliate program growth initiatives

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• 3-5 years of experience in influencer marketing, partnerships, social media, or PR, ideally in retail or e-commerce
• Working knowledge of influencer/affiliate platforms (e.g. LTK, ShopMy, Aspire) and social media analytics tools
• Strong written and verbal communication skills, with the ability to build and maintain external relationships
• Proficiency in Excel/Google Sheets for tracking budgets, performance, and reporting

Preferred

• Experience in home goods, furniture, or design/lifestyle industries
• Familiarity with TikTok Shop, LTK / Shopmy or other Affiliate Influencer Programs, or livestream shopping formats
• Experience managing product partnerships and coordinating marketing needs across two parties

Benefits

• Benefits package offered to all eligible full-time employees (including medical, dental, vision, PTO, 401(k)