Influencer Marketing Specialist

Responsibilities

• Identify, recruiting, negotiating, and managing relationships with content creators across YouTube, Instagram, and TikTok, building a robust and diverse network of influencers who align with TP-Link's brand and product portfolio.
• Oversee campaign execution from creator outreach and product seeding through content launch and performance analysis.
• Track key metrics such as views, engagement, clicks, promo code usage, and sales attribution.
• Partner closely with Sales, Product Marketing, Paid Media, and Channel teams to align influencer content with product launches and strategic initiatives.
• Continuously optimize recruitment processes, compensation models, and campaign performance.

Requirements

• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.
• 3+ years in influencer marketing or creator partnerships, ideally in tech or consumer electronics.
• Proven experience sourcing, negotiating, and contracting creators across YouTube, Instagram, and TikTok.
• Strong analytical skills, with experience tracking video metrics and conversion performance (clicks, promo codes, sales attribution).
• Excellent negotiation, relationship management, and communication skills.
• Familiarity with FTC disclosure guidelines and standard influencer contract terms.
• Highly organized, able to manage multiple campaigns and creator relationships at once.
• Passion for consumer tech, networking, or smart home products is a plus.

Benefits

• Salary Range: $70,304 - $130,000
• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• 15 days accrued vacation
• 11 paid holidays
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events