Influencer Marketing Manager

Responsibilities

• Identify and source influencers and creators whose audience and values align with Serenity, using influencer discovery tools and platform research.
• Vet every prospect on audience demographics, engagement rate, content quality, and brand fit.
• Lead outreach and serve as the day-to-day point of contact, building authentic, long-term relationships.
• Manage contracts and agreements from draft to signature, coordinating with leadership or legal on terms, usage rights, and exclusivity as needed. Negotiate deliverables, timelines, usage rights, and compensation.
• Review and approve all influencer content before it goes live, checking for brand alignment, factual accuracy, and sensitivity appropriate to a mental health audience.
• Track and optimize for the metrics that matter: CPM, engagement, conversions, brand sentiment, etc., and use them to decide which creators and formats to keep investing in.

Requirements

• 3+ years of experience in influencer marketing or social media, with hands-on ownership of influencer campaigns with a proven track record delivering a blended CPM below $5.
• Strong platform fluency across Instagram, TikTok, and YouTube, including content formats and best practices for each.
• Demonstrated experience sourcing and vetting creators, negotiating terms, and managing partnerships to deliverables and budget.
• Comfort with analytics and tracking, and the ability to turn campaign data into recommendations.
• Excellent communication and relationship-building skills.

Benefits

• Ownership of a growing mental health organization's influencer program from the ground up.
• Excellent benefits: We cover 90% of medical, dental & vision for you and your family
• 401(k) - because your future deserves self-care too
• 10 PTO days (15 days after first year) + 10 paid holidays to rest, reset, and recharge
• Employee Referral Program