Influencer Marketing Manager

Responsibilities

• Creator Strategy & Sourcing (Primary Focus)
• - Own the AMER influencer strategy, calendar, and budget across TikTok, Instagram, and YouTube, mapped to Ria's priority sending communities and corridors (e.g., Mexican, Salvadoran, Colombian, Filipino, Indian diasporas).
• - Source and vet diaspora creators and regional micro-influencers embedded in specific communities — prioritizing audience authenticity, engagement quality, and cultural credibility over follower count.
• - Build and maintain a creator pipeline using influencer relationship management (IRM) platforms; filter on audience demographics, engagement rate, and brand safety.
• - Develop a creator calendar aligned to remittance-driving cultural moments — Día de las Madres, back-to-school, Lunar New Year, Ramadan/Eid, and corridor-specific holidays.
• Campaign Execution & Management
• - Translate quarterly growth objectives into clear creator briefs — deliverables, content pillars, messaging, usage-rights windows, and KPI targets.
• - Negotiate rates, usage rights, and contracts; manage 15-30+ concurrent creator relationships and process invoices.
• - Run campaigns end to end, from conception through execution and analysis, coordinating bilingual English/Spanish content in neutral LATAM Spanish.
• - Brief and manage external multicultural and creator agencies where the program scales beyond direct relationships.

Requirements

• At least 4 years of experience in influencer marketing, social, or creator/talent management, with demonstrated channel ownership.
• Bilingual English/Spanish with bicultural marketing fluency — able to brief and evaluate content for U.S. Hispanic and broader immigrant audiences.
• Native fluency across TikTok, Instagram, and YouTube, including their native analytics.
• Hands-on experience with IRM platforms (CreatorIQ, GRIN, Aspire, Traackr, or similar) and with whitelisting/amplifying creator content through ad platforms.
• Proven management of $100K+ creator budgets with ROI reporting to leadership.
• Performance-and-brand orientation — comfortable being held to CAC/CPA, not just awareness metrics.
• Strong analytical skills; fluent reading dashboards, engagement metrics, and attribution data.
• Self-starter comfortable building a program where no playbook exists.

Preferred

• Experience in fintech, remittances, or financial-services marketing.
• Existing relationships with diaspora creators in Ria's priority corridors.
• Experience managing multicultural marketing agencies.
• Experience with affiliate/performance-influencer platforms and code-tracked attribution.
• Familiarity with internal analytics tools such as Amplitude or similar BI dashboards.

Benefits

• Medical, Dental & Vision Insurance
• 401K Plan with Match
• Employee Stock Purchase Plan
• Paid Vacation / Sick Leave
• Hybrid Work Schedule
• Tuition Assistance
• Growth Opportunities
• Corporate gatherings, team bonding events, and much more!