Responsibilities

• Build and scale our influencer marketing program for the US and Canadian markets across Meta, TikTok, and YouTube
• Source and vet creators using platforms like Insense and direct outreach to build a strong pipeline of brand-aligned influencers
• Lead end-to-end contract negotiations with influencers and their management, securing favorable terms while nurturing long-term relationships
• Own and optimize the influencer marketing budget, tracking spend against performance targets across creator tiers and platforms
• Develop clear, on-brief content guidelines and support creators from initial concept to final delivery to ensure assets meet brand and campaign requirements
• Partner closely with our Paid Social team to identify top-performing influencer content for paid amplification and whitelisting
• Track and analyze campaign performance, including CPO and engagement rates, and share insights to improve future collaborations
• Maintain a structured creator database with performance history, contract terms, and relationship notes
• Plan and coordinate key promotional influencer campaigns for moments like Black Friday, Cyber Monday, holiday seasons, and product launches
• Bring in your fresh ideas to make Tractive better - you’ll never hear the phrase “...because that’s how we’ve always done things”
• Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level

Requirements

• 3-5 years of experience in influencer marketing and creator partnerships, ideally in a performance-focused environment
• Deep understanding of creator ecosystems on Meta (Instagram/Facebook), TikTok, and YouTube
• Proven track record in negotiating influencer contracts and managing campaign or partnership budgets
• Hands-on experience with influencer platforms such as Insense, CreatorIQ, Aspire, or GRIN
• Strong project and time management skills, comfortable driving multiple campaigns at once
• Excellent written and verbal communication skills in English
• Strong creative instincts with the ability to develop clear briefs and provide constructive feedback to creators
• Confident working with performance metrics like CPO and engagement rates to guide decisions

Preferred

• Passion for social media, creator culture, and helping pet parents discover products they love
• A doer with a hands-on mentality who’s eager to bring their experience to the table
• Relationship-driven and confident communicating with creators, agencies, and internal stakeholders
• Curious and always looking to learn something new
• Analytical and performance-oriented, yet creative with an eye for storytelling and detail
• Organized and reliable, able to juggle many moving parts without losing sight of the big picture