Influencer Marketing Manager (North America)

Seattle, WA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive and manage influencer partnerships across US/Canada, shaping strategy and end-to-end execution.

  • Own end-to-end influencer campaigns from brief to delivery across Meta, TikTok, and YouTube.
  • Must-have: 3–5 years in influencer marketing with strong contract and budget experience.
  • Standout: Hands-on experience with platforms like Insense, CreatorIQ, or GRIN and cross-functional collaboration.

Job Description

Responsibilities

  • Build and scale our influencer marketing program for the US and Canadian markets across Meta, TikTok, and YouTube
  • Source and vet creators using platforms like Insense and direct outreach to build a strong pipeline of brand-aligned influencers
  • Lead end-to-end contract negotiations with influencers and their management, securing favorable terms while nurturing long-term relationships
  • Own and optimize the influencer marketing budget, tracking spend against performance targets across creator tiers and platforms
  • Develop clear, on-brief content guidelines and support creators from initial concept to final delivery to ensure assets meet brand and campaign requirements
  • Partner closely with our Paid Social team to identify top-performing influencer content for paid amplification and whitelisting
  • Track and analyze campaign performance, including CPO and engagement rates, and share insights to improve future collaborations
  • Maintain a structured creator database with performance history, contract terms, and relationship notes
  • Plan and coordinate key promotional influencer campaigns for moments like Black Friday, Cyber Monday, holiday seasons, and product launches
  • Bring in your fresh ideas to make Tractive better - you’ll never hear the phrase “...because that’s how we’ve always done things”
Tractive logo

Tractive

4.8 Glassdoor

Everything we do starts with one simple mission: help cats and dogs live safe, healthy, and happy lives.We develop technology that gives pet paren"Everything we do starts with one simple mission: help cats and dogs live safe, healthy, and happy lives.We develop technology that gives pet parents peace ofts peace of mind. From smart GPS tracking to activity and vitals monitoring, our products are trusted by millions of pet owners worldwide.Our TeamBehind our technology is an international team of 250+ tech-savvy pet lovers. Together, we bring expertise, innovation, and passion to every product we create – making a real difference for pets and the people who love them. Our ValuesThe way that we work is just as important as what we do. Our values keep us efficient, collaborative, and focused on creating the best products for pets and their humans. How we work together: Tackling challenges with a smile No matter what comes our way, we face it with a positive attitude and a determination to find solutions.Having open and honest conversations Clear, constructive feedback help us grow and improve every day—both as a company and as individuals.Work smarter, not longer Efficiency is key. We make decisions based on data, focus on what really matters, and keep things simple.Teamwork We’ve got each other’s backs. We share knowledge, celebrate wins, and work as one team toward the same goal—no egos, no silos.Pet parents first—always Everything we do is for pet parents and their furry friends. Their needs guide our decisions, from product development to customer support.Our BenefitsJoining the #TrackPack means you'll be able to take advantage of some pretty incredible perks!What you can look forward to:✨ 4-Day Work Week 🏡 Hybrid Setup⏰ Flexible Schedule💙Wellness Bonus🚆 1⁄2-Price Public Transport📚 Online Learning Budget✈️ Relocation Support🌍 International Team🐾 Pawternity LeaveWant to know more? Follow us on LinkedIn to stay connected.

Founded in 2012
Pasching, Upper Austria, AUT
232 employees (46 in marketing)
94% recommend to a friend
95% CEO approval

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$9.1K
Traffic Source Mix
Search
43%
Direct
47%
Referral
3.6%
Social
4.9%
Paid
1.3%

Headcount Trend

Current headcount: ~283

Marketing Team

Marketing Team Size
35 (15% of company)
Median Career Experience
11 years
Median Tenure
2.8 years

Funding

Total Funding
$37.7M
Last Raise
$35M
Series A, 5 years ago

Funding History

  • May 2021
    Series A • $35M
  • Jan 2021
    Secondary Market
  • Dec 2018
    Series Unknown

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