Influencer Marketing Manager

Responsibilities

• Lead the Ambassador and Influencer Programs across campaigns and always-on initiatives
• Manage and mentor the Influencer Coordinator, providing guidance, prioritization, and oversight
• Partner cross-functionally with PR, retail, marketing, paid media, and social teams to support influencer needs across key business moments
• Attend events to host partners and strengthen relationships within the influencer community
• Manage multiple campaigns and timelines simultaneously, ensuring strong prioritization and consistent delivery against deadlines
• Manage and evolve the ambassador program and roster of macro, mid-tier, and micro influencer partners
• Lead creator sourcing, vetting, and relationship management, building a strong and diverse network of talent
• Develop and maintain long-term, high-value partnerships with creators and talent teams
• Serve as a key point of contact for influencer partnerships, ensuring clear communication across internal and external stakeholders
• Partner cross-functionally to manage content requests featuring ambassador partners across campaigns and initiatives

Requirements

• Bachelor’s degree or higher
• 5–7+ years of experience in Public Relations, Influencer Marketing, or related experience
• Strong understanding of and passion for the beauty industry
• Proven experience managing influencer partnerships, negotiations, and campaigns at scale
• Strong project management skills with the ability to manage multiple timelines and priorities simultaneously
• Highly organized with strong attention to detail
• Excellent verbal and written communication skills
• Ability to work cross-functionally and represent the team with a high level of professionalism
• Experience managing or mentoring junior team members preferred
• Driven self-starter able to take initiative in a fast-paced environment