Influencer Marketing Manager

New York City, NY (On-site)

$80K/yr – $110K/yrSenior Level5+ years expFull time

Posted 3 hrs ago

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Job Summary

Own and scale the Ambassador and Influencer Programs, overseeing creator sourcing, onboarding, and relationship management across campaigns and events.

  • Lead cross-functional collaboration with PR, retail, marketing, and social teams.
  • Mentor and supervise the Influencer Coordinator to ensure timely delivery and prioritization.

Job Description

Responsibilities

  • Lead the Ambassador and Influencer Programs across campaigns and always-on initiatives
  • Manage and mentor the Influencer Coordinator, providing guidance, prioritization, and oversight
  • Partner cross-functionally with PR, retail, marketing, paid media, and social teams to support influencer needs across key business moments
  • Attend events to host partners and strengthen relationships within the influencer community
  • Manage multiple campaigns and timelines simultaneously, ensuring strong prioritization and consistent delivery against deadlines
  • Manage and evolve the ambassador program and roster of macro, mid-tier, and micro influencer partners
  • Lead creator sourcing, vetting, and relationship management, building a strong and diverse network of talent
  • Develop and maintain long-term, high-value partnerships with creators and talent teams
  • Serve as a key point of contact for influencer partnerships, ensuring clear communication across internal and external stakeholders
  • Partner cross-functionally to manage content requests featuring ambassador partners across campaigns and initiatives

Requirements

  • Bachelor’s degree or higher
  • 5–7+ years of experience in Public Relations, Influencer Marketing, or related experience
  • Strong understanding of and passion for the beauty industry
  • Proven experience managing influencer partnerships, negotiations, and campaigns at scale
  • Strong project management skills with the ability to manage multiple timelines and priorities simultaneously
  • Highly organized with strong attention to detail
  • Excellent verbal and written communication skills
  • Ability to work cross-functionally and represent the team with a high level of professionalism
  • Experience managing or mentoring junior team members preferred
  • Driven self-starter able to take initiative in a fast-paced environment
Moroccanoil logo

Moroccanoil

4.2 Glassdoor

A story of success, an impulse for innovation, and a relentless pursuit of simple, high-performing oil-infused beauty products fashioned an iconic brand: Moroccanoil. As the pioneer of oil-infused haircare, our original Moroccanoil Treatment created the worldwide buzz on argan oil and paved the way for an extensive line of premium oil-infused haircare products to address the needs of all hair types. By popular demand, Moroccanoil has launched Moroccanoil BodyTM: luxurious, head-to-toe collections inspired by the sea, sand, breeze, and scents of the Mediterranean. Infused with argan oil, signature to the brand, these proprietary formulas leave skin nourished, naturally radiant, and irresistibly beautiful. Today, Moroccanoil is available in over 85 countries worldwide.

Founded in 2007
New York, New York, USA
662 employees (190 in marketing)
90% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
763.2K
Monthly Google Ads Budget
$27.1K
Traffic Source Mix
Search
41.4%
Direct
49.5%
Referral
4.5%
Social
3.3%
Paid
1%

Headcount Trend

Current headcount: ~662

Marketing Team

Marketing Team Size
142 (21% of company)
Median Career Experience
12 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1

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