Influencer Marketing Manager

Responsibilities

• Manage fal’s influencer and UGC strategy and program.
• Build a curated network of creators, AI filmmakers, designers, and creative technologists who are a strong fit for fal.
• Own creator partnerships end to end, from sourcing and outreach through briefing, negotiation, content review, and measurement.
• Develop long-term relationships with creators who become recurring collaborators and genuine advocates for fal.
• Activate creators around model and product launches, including early access, sponsored projects, credits, and original concepts.
• Maintain a high creative bar across everything we put our name behind.
• Build repeatable systems for sourcing, contracting, tracking, and measuring creator partnerships.
• Identify strong creator content and amplify what works.

Requirements

• Experience building and running influencer, creator, or UGC programs end to end.
• Exceptional creative taste and a high bar for quality across creators, concepts, and content.
• Deep familiarity with internet and creator culture across X, TikTok, Instagram, and YouTube.
• Strong understanding of generative media and the emerging AI creator ecosystem.
• Experience sourcing, briefing, negotiating with, and managing creators directly.
• Strong instincts for creator-brand fit and the judgment to prioritize quality and originality over follower count or volume.
• Experience managing creator budgets, contracts, usage rights, whitelisting, and paid partnerships.
• Highly organized, resourceful, and comfortable managing multiple partnerships at once.

Preferred

• Nice to haves; Existing network across generative AI, AI filmmaking, design, or creative technology.
• Experience with affiliate programs, whitelisting, or partnership ads.
• Experience as a creator or on the talent/management side.

Benefits

• Interesting and challenging work
• A lot of learning and growth opportunities
• We offer visa sponsorship and will help you relocate to San Francisco.
• Health, dental, and vision insurance (US)
• Regular team events and offsites