Own influencer strategy and end-to-end execution across global campaigns for a beauty brand, partnering with Marketing, Social, PR, and Creative; leverage creator insights and platform trends; manage reporting, tools, and cross-market collaboration.

• Strategy & Program Growth: Support the development and execution of Bubble's global influencer marketing strategy in partnership with Marketing, Social, PR, and Creative teams.
• Leverage storytelling and platform trends to align influencer initiatives with brand objectives.
• Conduct competitive, cultural, and platform research to evolve Bubble's influencer playbook.
• Influencer Program Management: Build, nurture, and retain authentic relationships with creators, talent managers, and agencies while identifying new partnership opportunities. Lead day-to-day execution of influencer marketing, including outreach, gifting, campaign management, briefing, content approvals, tracking, and creator communications.
• Manage influencer campaigns from concept through execution, including negotiations, contracting, timelines, deliverables, and post-campaign recaps.
• Coordinate influencer participation for launches, events, PR mailers, and experiential activations.
• Analytics & Reporting: Own influencer reporting across CreatorIQ, Tribe Dynamics, Dash Hudson, Storyclash, Zelf, and other relevant platforms.
• Track campaign performance, earned media value, engagement, conversions, and ROI while providing actionable recommendations for optimization.
• Maintain accurate creator databases, campaign documentation, dashboards, and performance reporting across global markets.
• Cross-Functional & Global Collaboration: Partner closely with the entirety of the marketing team as well as regional teams to ensure influencer initiatives support integrated campaigns and overarching marketing goals.