Influencer Marketing Director

Responsibilities

• Client Leadership: Serve as a day-to-day account lead for clients in all forms of influencer marketing including developing digital-first strategies, providing counsel, developing plans on an ongoing basis and leading plan execution; partnering closely with their VP on any key strategic decisions striving for impeccable client service personally.
• Account Stewardship: Collaborate with the PR team and a full interagency team across media, creative and social media and developing creative influencer campaigns for the brands, while developing global strategies and recommend influencer standards across the brands and their local agencies in key markets (France, UK, Canada, etc), working closely with integrated teams to create measurement plans, goals and KPI’s, and deliver regular analysis on brands
• Influencer Landscape Mastery: Act as a critical expert for the agency in all things digital/social and drive best practices and learning while keeping current on client audience, competitors, market and trends to ensure the development comprehensive digital strategies across channels; flagging any potential risk/opportunities to Vice President and/or Client as necessary
• Team Leadership and Management: Directly supervise the internal client team, overseeing all of their internal work, influencer negotiations and contracting while supporting their career development through mentorship and training; driving the team to meet and exceed agency’s standards and client expectations
• Creator and Celebrity Relationship Builder and Manager: Use their personal high-level influencer and talent relationships in music, fashion, culture and sports, while continuing to create new relationships for the brands and directly managing any high-profile relationships with top-tier influencers and celebrity partners; strategically identifying talent and influencers for campaigns that improve ROI and achieve campaign KPIs
• Event & Activation Management: Provide on-the-ground support at key moments for their client, including at events and activations – both in the US and globally
• Business Builder: Support VP in growth projects, goals, and new client acquisition
• Budget Management: Oversee financial metrics for team, including budgeting, servicing and expenses; responsible for cascading financial literacy to staff

Requirements

• Professional Experience: Minimum 5 years’ experience working in influencer relations; previous experience working at a public relations agency strongly preferred
• Influencer Landscape Mastery: A proven track record of executing large-scale influencer programs as well as a rolodex of top tier influencer contacts
• Team Management Exposure: Minimum of 2 years managing a team of at least two members
• Client Leadership: Minimum of 2 years leading the day-to-day client conversations, meetings
• Passion & Industry Knowledge: Genuine enthusiasm and a deep understanding of the digital / social media landscape, including any emerging platforms/technologies
• Leadership & Event Management Expertise: Exemplifies proficiency in team management and orchestrating events/programs exceeding a budget of $1M+, showcasing adept organizational skills and strategic resource allocation
• Content Ideation and Executor: Previous experience conceptualizing and producing content

Benefits

• Health Benefits: Options for medical coverage through UnitedHealthcare, and Dental and Vision coverage through Principal
• Financial Security: Contribute to 401(k) plan for retirement with the potential agency contribution via year-end profit sharing
• Time Off: Enjoy 15 vacation days, with an extra day off on your birthday month
• Holiday Closure: Agency closed between Christmas and New Years for a well-deserved break, as well as 10 other holidays throughout the calendar year
• Summer Flexibility: Summer Fridays offer shorter work hours from Memorial Day to Labor Day
• Family Support: Benefit from 12 weeks of paid parental leave and formal policies to support working parents
• Phone Expenses: Receive business line, or have personal phone number covered on agency plan
• Technology: Company provided laptop and accessories, along with IT support
• Bonuses: Potential for discretionary end-of-year bonuses
• Agency Bonding: Engage in happy hours and our annual agency-wide offsite for camaraderie and celebration