Responsibilities

• Account Management: Supports day-to-day account management by corresponding and communicating with clients, as well as, managing influencer trackers, reporting, recaps, filing images, capturing all social content, call agendas, invoices, budget management etc.
• Team Leadership: Manages and delegates responsibilities to junior staff, overseeing the daily workflow to ensure smooth campaign execution
• Crafting Influencer Campaigns: Oversees influencers during the execution of content creation and amplification campaigns from initial talent sourcing to content briefing, final content reviews, posting and reporting.
• Partnerships, Event Planning & Execution: Support the planning and executing influencer events and brand partnerships that coordinate with branded initiatives and offer organic content opportunities for partners and consumers.
• Influencer Campaign Management: Identifies and engages with potential influencers partners across all channels to build a pipeline of talent for clients, while managing product for influencer sampling opportunities and maintaining accurate budgeting for campaigns.
• Guest List Curation: Curates guest lists for influencer events, overseeing the outreach, negotiation, contracting, and post-event approvals for all guests
• Campaign Evaluation: Develops recap materials post-campaign to measure and evaluate value, including ROI and other performance metrics
• Build & Maintain Lasting Relationships: Cultivates and maintains genuine relationships with influencers and content creators, fostering trust and mutual respect

Requirements

• Professional Experience: Brings a minimum of two years of experience in the influencer marketing industry
• Leadership Skills: Minimum of 6 months of experience mentoring and developing intern or full-time staff members, showcasing the ability to nurture talent and foster growth within a team environment while working on complex digital projects
• Account Management: Minimum of one year experience participating in conversations and correspondence with clients on a day-to-day basis, including leading portions of regular calls and meetings;
• Proficiency in Influencer Social Analytics: Possesses extensive knowledge in influencer social analytics related to the selection and evaluation of suitable influencers to meet campaign objectives
• Social Platforms & Influencer Nuances Expertise: Has a thorough understanding of social platform dynamics and influencer nuances, including influencer tiers and verticals
• Understanding of Influencer Economics: Has experience with influencer costs, pricing factors, and negotiation strategies
• Knowledge of Media Integration: Familiarity with the intersection of earned, owned, and paid media and has worked on cross-functional teams
• Awareness of Digital Consumer Trends: Up to date with digital consumer trends and familiarity with lifestyle and luxury consumer marketing tactics
• Passion & Industry Knowledge: A passion for luxury consumer industry, as well as, interest or experience in Wine, Home Goods, Art & Entertainment
• Commitment to Diversity, Equity and Inclusion: Embodies the values of diversity, equity, and inclusion; demonstrates self-awareness, cultural competency, and the ability to work with people from diverse cultures and backgrounds

Benefits

• Health Benefits: Options for medical coverage through UnitedHealthcare, and Dental and Vision coverage through Principal
• Financial Security: Contribute to 401(k) plan for retirement with the potential agency contribution via year-end profit sharing
• Time Off: Enjoy 15 vacation days, with an extra day off on your birthday month
• Holiday Closure: Agency closed between Christmas and New Years for a well-deserved break, as well as 10 other holidays throughout the calendar year
• Summer Flexibility: Summer Fridays offer shorter work hours from Memorial Day to Labor Day
• Family Support: Benefit from 12 weeks of paid parental leave and formal policies to support working parents
• Phone Expenses: Receive cellphone reimbursement
• Technology: Company provided laptop and accessories, along with IT support
• Bonuses: Potential for discretionary end-of-year bonuses
• Agency Bonding: Engage in happy hours and our annual agency-wide offsite for camaraderie and celebration