Influencer Manager, Social & Culture

Responsibilities

• Own influencer process end-to-end (develop strategy, write briefs, own talent relationships, manage deliverables, oversee production, drive approvals, and manage deadlines for all influencer work)
• Own creator agency relationship for XFN support across key NNIs, including always-on and campaign programs
• Make the build-versus-agency call by campaign type, and keep in-house what needs Lyft judgment
• Build the repeatable process: intake, talent vetting, rate benchmarking, brief templates, and measurement standards for both organic and paid work
• Partner with Business Affairs and Legal on contracts, usage rights, exclusivity, and disclosure compliance
• Partner closely with the rest of the Social team on quick-turn projects that support evergreen content and business priorities, especially collab posts and anything landing on Lyft's owned channels
• Build talent relationships that carry across campaigns rather than restarting each time
• Level up marketers across the org — coach DRIs on what good influencer work looks like so quality doesn't vary by team

Requirements

• 5+ years in influencer marketing, creator strategy, or paid social, with real depth on both organic creator partnerships and paid influencer activations
• Has personally negotiated influencer deals and understands how rates move with usage, exclusivity, and whether content runs organic, boosted, or as an ad
• Has managed an agency and scaled its support across multiple internal teams — not just run one account
• Fluent in how influencer creative performs both on organic feeds and as an ad unit, and how each is measured
• Operates with autonomy in an undefined space: this is a new function, and the first year is as much about building the discipline as running the campaigns
• Strong judgment on talent — brand fit, audience authenticity, and risk
• Ability to scale and distill complex social concepts to cross-functional audiences
• Global/EMEA experience a plus

Preferred

• Global/EMEA experience a plus

Benefits

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan with company match to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Monthly Lyft credits and complimentary Lyft Pink membership