Responsibilities

• Works with both paid and gifted influencers and managers on a daily basis to review selections and process orders, coordinate product needs, and ensure all gifting is fulfilled accurately and on time.
• Communicates with influencer partners and/or their managers to ensure all orders are being processed accurately and in a timely fashion
• Leads the daily influencer sales orders, records information in NetSuite, submits applicable orders through Shopify, and works with the product teams when needed.
• Owns creation of product request forms for outfit selections via product keys and updating the influencer line sheets per campaign type and focus, including dressing docs and other product selection materials as needed.
• Helps get all PR requests sent out in a timely fashion and provides appropriate tracking information
• Owns and manages influencer landing pages, including initial setup, adding new product selections, removing sold-out styles, and ensuring pages remain accurate and up to date throughout each campaign.
• Manages influencer discount code creation, setup, and blacklisting, ensuring each creator has the correct offer, and codes are activated for the appropriate campaign duration.
• Provides influencers and managers with all necessary campaign materials, including discount codes, landing pages, briefs, talking points, and linking details, in a timely manner.
• Cross-functional: Assists in reviewing influencer content and sharing across all social media platforms; Works closely with social marketing team to ensure content needs are met and fulfilled plus partners and collaborates on content plan
• Partners with the influencer team in sharing product feedback with the merchandising team

Requirements

• Located in or near Walnut Creek, California
• Bachelor’s Degree in Marketing or in a related field preferred
• 2-3 years’ experience in Influencer Marketing Field, preferably within the fashion, beauty, or lifestyle industry
• Ability to read, write, speak and understand the English language fluently, and communicate verbally and in writing at a professional level
• Strong PC skills are required, including working knowledge of standard MS Office applications and Microsoft Project

Preferred

• Experience in event planning and execution is a plus
• Ability to prioritize work assignments and shift work efforts based on the needs of the department or business goals
• Strong knowledge of influencer marketing trends, platforms (Instagram, TikTok, YouTube, etc.), and best practices.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to work independently, be self-motivated and work effectively in a team environment
• Proficient in Instagram, TikTok, and YouTube platforms
• Strong attention to detail