Senior Manager, Influencer Marketing
Thorne
USA (Remote)
$100K/yr - $125K/yrIn-houseFull-timeSenior level7+ years exp.
3 days ago
Influencer + Affiliate Marketing Specialist
New York City, NY
$65K/yr – $85K/yrMid Level3+ years exp
Posted 2 months ago
Job Summary
You will own end-to-end influencer partnerships, from vetting through reporting, while building and optimizing a robust creator pipeline across paid, gifted, UGC, and affiliate programs.
- Own end-to-end partnerships from vetting to reporting
- Build and optimize a pipeline for paid, gifted, UGC, and affiliate work
- Apply performance insights to drive smarter creator selection and investment
Job Description
Responsibilities
- Manage influencer partnerships end-to-end: vetting, contracting, negotiation, briefing, approvals, execution, and reporting
- Evaluate creators based on audience, engagement, content quality, brand fit, and performance
- Build and maintain a pipeline of creators for paid, gifted, UGC, and ongoing partnerships
- Negotiate rates, deliverables, and contract terms, including redlining agreements
- Develop creative briefs and collaborate directly with creators on content ideas and execution
- Manage content approvals and ensure deliverables meet brand and business objectives
- Identify opportunities to extend high-performing partnerships across UGC, affiliate, gifting, and paid campaigns
- Partner with Social and Creative to amplify high-performing creator content
- Manage affiliate programs across ShopMy, LTK, and other creator platforms
- Vet and identify high-potential affiliate and gifting partners based on audience fit, content quality, and performance
Requirements
- 3–5 years of experience in influencer marketing, creator partnerships, bonus: affiliate marketing
- Proven experience managing influencer partnerships end-to-end
- Hands-on experience with influencer contracts, negotiations, and redlining
- Strong understanding of what makes a creator a strong brand fit, including audience, content, engagement, credibility, and aesthetic alignment
- Experience briefing creators and collaborating on creative concepts and content
- Strong understanding of influencer content and what drives awareness, consideration, engagement, and conversion
- Hands-on experience with gifting and seeding
- Strong analytical skills and ability to report on influencer and affiliate performance
- Highly organized with strong attention to detail and ability to manage multiple partnerships and deadlines simultaneously
Preferred
- Experience working within a DTC, fashion, beauty, lifestyle, or consumer brand
- Experience with platforms like ShopMy, LTK or similar
- Experience building always-on creator or UGC programs
- Existing knowledge of creator talent within fashion, beauty, lifestyle, or adjacent categories
Vida Shoes International
Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are dedicated to designing, producing and marketing quality branded footwear using our expansive international resources. Our wealth of knowledge stems from the diversity of brands and successful products we have produced year after year.
Salaries
Posted range
$65K/yr – $85K/yr
Taken straight from the job posting.
Links
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