Responsibilities

• Lead creator research, casting, vetting, and outreach across micro, mid-tier, and select macro creators.
• Evaluate creators based on audience fit, content quality, brand alignment, engagement, performance potential, and campaign objectives.
• Negotiate creator agreements including rates, deliverables, exclusivity, usage rights, whitelisting, timelines, payment terms, and renewals.
• Translate Brand Leadership's creative strategy into clear, actionable creator briefs that protect the brand idea while leaving room for an authentic creator voice.
• Serve as the primary relationship owner for creators from initial outreach through campaign completion.
• Manage production timelines, creative review cycles, revisions, asset collection, approvals, rights, and publishing coordination.
• Identify strong creator partners for repeat collaborations and longer-term relationships.
• Track creator and campaign performance and surface actionable insights that help us improve casting, creative, investment, and future activations.
• Bring a strong point of view on how Furniture.com's affiliate program should work - and turn that strategy into a functioning channel.
• Assess affiliate and creator-commerce platforms including Rakuten, ShopMy, CJ, Impact, and other relevant solutions and recommend the right infrastructure for our business.

Requirements

• 4+ years of experience in influencer, creator, affiliate, or partnership marketing for a consumer, retail, lifestyle, e-commerce, or similarly relevant brand.
• Hands-on experience owning or materially helping build an affiliate program.
• Experience working directly within affiliate networks or creator-commerce platforms such as Rakuten, Impact, CJ, ShopMy, LTK, or comparable tools.
• A strong understanding of affiliate economics including commission structures, attribution, partner incentives, conversion, and ROI.
• Experience independently managing creator relationships from casting and outreach through contracting, production, and completion.
• Demonstrated ability to manage a high volume of concurrent creator partnerships and deliverables without sacrificing attention to detail.
• Experience negotiating influencer agreements, rates, usage rights, exclusivity, and other commercial terms.
• Strong understanding of Instagram, TikTok, and YouTube creator ecosystems and content formats.
• Comfort working with performance data and translating results into practical recommendations.
• Strong spreadsheet skills and comfort learning new marketing and operational platforms.

Preferred

• Experience in furniture, interiors, home, retail, fashion, beauty, or another highly visual consumer category.
• Genuine interest in interior design and home culture.
• Experience building an affiliate program from zero to launch.
• Experience with high-AOV or considered-purchase affiliate programs.
• Experience with gifting or product-seeding programs involving complex fulfillment.
• Experience building white-label or custom affiliate solutions.
• A strong eye for content and creator quality.
• Experience as a creator yourself or a deep understanding of the creator side of brand partnerships.