Responsibilities

• Industry Strategy Translation: Translate industry strategy into executable go-to-market plans for priority verticals and segments
• Industry Strategy Collaboration: Partner with Industry Principals to define market problems, buyer priorities, use-case narratives, lighthouse accounts, and proof points that matter most in each industry
• Industry Storytelling: Help shape industry-specific value stories that connect problem → offer → value → impact
• Strategic Alignment: Support the development of industry plans that align to Seeq's broader product, whole-offer, and revenue priorities
• Industry Signals: Identify industry-specific signals, trends, and opportunities that should influence campaign focus, launch readiness, and market positioning
• Industry Messaging and Content Direction: Develop and maintain industry-level messaging, narratives, and proof points that bring Seeq's portfolio and whole offers to life in the language of the market
• Cross-Functional Collaboration: Partner with Product Marketing to ensure portfolio and product narratives are adapted appropriately for industry audiences
• Offer Framing: Work with Whole Offer Management to ensure offer framing, value articulation, and buyer relevance are clear by industry
• Asset Development: Guide the development of industry-facing assets such as solution stories, campaign themes, sales narratives, customer examples, and executive-level talking points
• Consistency and Differentiation: Ensure messaging consistency across industries while allowing for meaningful vertical differentiation where needed
• Campaign and GTM Alignment: Partner with Regional Marketing, Partner Marketing, and ABX / Campaign Execution to turn industry priorities into coordinated campaign plans and target-account motions
• Campaign Planning: Help define industry campaign themes, content requirements, audience priorities, and field activation needs
• Program Calendars and Pipeline: Ensure industry priorities are reflected in program calendars, launch plans, and pipeline-generating motions
• Cross-Channel Orchestration: Support the orchestration of industry plays across digital, field, partner, and account-based channels
• Review and Optimization: Contribute to post-campaign and post-launch reviews to improve repeatability and impact
• Enablement Readiness: Partner with Field Enablement and Readiness to ensure industry narratives are translated into seller-ready messaging, plays, talk tracks, and field materials