Industry Marketing Lead, Retail & eCommerce

Responsibilities

• Lead the development and execution of a comprehensive marketing strategy tailored to the Retail & Consumer Goods industry.
• Collaborate with revenue and product teams to align Braze’s products and value proposition with industry-specific marketing objectives and business outcomes.
• Develop a go-to-market strategy targeting key Retail & Consumer Goods audiences, leveraging industry insights to drive platform adoption.
• Define how Braze segments the retail market, which segments to prioritize and where we win. Use win/loss and field insight to sharpen our positioning. Contribute retail win/loss analysis along with other customer and marekt intelligence .
• Develop and evolve Braze’s retail and consumer goods narrative, including narratives for key segments.
• Position Braze with the executives who decide: CMOs, eCommerce and digital leaders, CRM and loyalty leads, and other C-suite leaders.
• Lead retail product and package launches, including positioning and messaging, and pair them with retail insights and use cases. Show how our new products solve real retail problems like abandoned carts, peak-season pressure, loyalty and post-purchase.
• Partner with Competitive to bring retail-specific competitive context into our positioning, and co-build retail competitive takeaway plays.
• Be a voice for Braze with customers and at select Retail industry moments, in partnership with Content and Events.
• Bring field and customer insight back to Product, Product Marketing and leadership to shape priorities.

Requirements

• 10+ years in marketing, product marketing, or strategy roles , with significant time focused on retail and consumer goods, either at a retailer or serving them.
• A track record of building industry or go-to-market strategies that drove pipeline and revenue, including positioning, messaging, launch and sales enablement programs that measurably moved win rates.
• Practical experience using AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency and team productivity.
• Experience with marketing technology, such as customer engagement platforms, customer data platforms, commerce platforms or data clouds, is a plus.
• Strong executive presence; experience speaking at industry events is a plus.
• BA/BS degree required; MBA a plus.