Industry Marketing Lead, Accounting Firms at Pilot.com | Austin, TX | $135K/yr – $210K/yr

Industry Marketing Lead, Accounting Firms

Austin, TX (On-site)

$135K/yr – $210K/yrSenior Level7+ years expFull time

Posted 2 months ago

Job Summary

Own and scale marketing for the accounting firm segment from strategy through demand programs and industry content, with a focus on Meridian adoption across firm sizes, ABM for strategic firms, and establishing Pilot as trusted thought leadership.

Industry strategy and GTM programs: own integrated campaigns, collaborate with Revenue on ABM, and build full-funnel motions.
Content and measurement: develop research, benchmark reports, playbooks, webinars, case studies, and track pipeline and adoption impact.
Category leadership: position Meridian as AI-enabled modern accounting and accelerate adoption across firms.

Job Description

Responsibilities

Own the Accounting Firm Industry Strategy and Go-to-Market Programs.
Develop and execute Pilot's marketing strategy for the accounting firm segment.
Build a deep understanding of firm economics, staffing challenges, workflow bottlenecks, technology adoption trends, and industry dynamics.
Identify opportunities to accelerate Meridian adoption across different firm sizes and specialties.
Monitor industry trends, competitive offerings, and emerging AI solutions impacting the accounting profession.
Drive Industry Go-to-Market Programs: create and execute integrated campaigns targeting accounting firm decision-makers.
Build full-funnel programs that generate awareness, engagement, pipeline, and customer adoption.
Partner with Revenue teams to support account-based marketing initiatives for strategic firms.
Develop scalable acquisition and expansion motions across the accounting firm lifecycle.
Build Category Leadership: position Meridian as a transformative platform for modern accounting firms and articulate AI-driven improvements in profitability and delivery.
Create Industry Content: develop research reports, benchmark studies, playbooks, webinars, podcasts, case studies, and educational resources; translate customer insights into resonant content; showcase customer success; support executive thought leadership.
Measure Business Impact: own metrics including pipeline contribution, customer acquisition, industry engagement, content performance, and partner-generated opportunities; analyze and optimize programs for adoption and growth.

Pilot.com

3.4 Glassdoor

Pilot provides the most reliable accounting, CFO, and tax services for startups and small businesses. We partner with thousands of companies to help them grow sustainably and operate more effectively.

Founded in 2016

San Francisco, California, USA

418 employees (21 in marketing)

tinyurl.com/2tb6xnup

63% recommend to a friend

69% CEO approval