Responsibilities

• Design and execute a comprehensive inbound marketing strategy that drives qualified leads into the sales pipeline, consistently, month over month.
• Own the editorial calendar and publishing cadence: 3 SEO-optimized blog posts per week, a biweekly email newsletter, and daily social content across LinkedIn and Pinterest.
• Build and run HubSpot: lead nurturing workflows, landing pages, CTAs, segmented email campaigns, and weekly pipeline reporting to the CEO.
• Supervise the third-party PPC agency running Google Ads and Meta Ads - set direction, define lead quality standards, review performance weekly, and hold them accountable to CPL and ROAS targets.
• Direct the videographer: content briefs, shot lists, creative review, and approval before anything goes live.
• Track and report on full-funnel inbound performance: organic traffic, keyword rankings, email engagement, social-sourced leads, paid CPL, and lead-to-appointment conversion rate.

Requirements

• 3-6 years of marketing experience with demonstrated success building and scaling inbound programs that generate real, qualified leads - not just traffic.
• Hands-on HubSpot experience: workflows you have built, email sequences you have deployed, landing pages you have launched, and pipeline reports you have owned.
• A working knowledge of SEO: keyword research, on-page optimization, and content gap analysis. You know the difference between content that ranks and content that converts.
• Enough knowledge of Google Ads and Meta Ads to challenge an agency when the numbers don9t add up.
• Strong writing skills - you can write a compelling, buyer-centric blog post and a sharp email nurture sequence in the same afternoon.
• Experience managing a direct report or external vendor against hard performance metrics.
• Comfort with both strategic planning and tactical execution. You can think in funnels and still hit publish.

Preferred

• Bonus: experience in home improvement, residential construction, luxury home services, or any industry where buyers research heavily before they buy.