Drive local public relations by identifying media-worthy stories, pitching, and coordinating with Salvation Army staff and partners to secure coverage and strengthen community impact across Greater New York.

• Travel locally 2-3 days a week to various community centers within Greater New York to identify and develop media-worthy stories and support local staff in interviews.
• Cultivate and maintain relationships with media contacts to facilitate effective pitching and coverage.
• Write engaging op-eds, press releases, blog posts, and other PR materials.
• Pitch compelling stories to local media outlets to enhance visibility and awareness of our mission.
• Effectively communicate with local staff and Officers to gather and execute on media opportunities.
• Develop briefing materials for Salvation Army officers and staff ahead of media interviews, ensuring they are well-prepared with key messaging, talking points, and guidance on handling sensitive or difficult questions professionally.
• Coordinate outreach and relationship-building efforts with elected officials, community leaders, and political candidates, including preparing briefing materials and logistics for meetings and visits.
• Research, write, and submit award applications and nominations highlighting the achievements of Salvation Army programs, staff, volunteers, and community impact initiatives.
• Work closely with the local marketing and fundraising teams to generate ideas and to amplify impact of stories through inclusion in digital marketing initiatives and donor outreach.
• Collaborate with our national in-house and contracted PR teams to support national media opportunities in New York and provide local assistance.