Image & Content Creation Specialist

Detroit Lakes, MN (On-site)

$17/hr – $19/hrMid Level1+ years expFull time

Posted 4 months ago

Job Summary

Drive Lakeshirts’ visual content by coordinating shoots, editing assets, and delivering social-ready media.

  • Own shoot prep, product coordination, and prop org for efficient, high-quality output
  • Must-have: Strong clipping and color-correction skills with attention to detail
  • Standout: Create social-first content for Instagram/TikTok and collaborate with Marketing

Job Description

Responsibilities

  • Own the preparation and execution support of photoshoots, including garment prep, product coordination, and prop organization to ensure efficient and high-quality output
  • Execute precise image clipping, retouching, and color correction to maintain accurate, consistent product imagery
  • Support and contribute to product photography and editing with a focus on lighting, color accuracy, and consistency
  • Export, organization, and maintenance of image and video assets following established systems and standards
  • Maintain and update assets within garment and image management systems, ensuring accuracy and accessibility
  • Partner closely with the Marketing Image Manager and broader marketing team to ensure smooth workflows from shoot preparation through final asset delivery
  • Create and contribute to social-first photo and video content for platforms such as Instagram, TikTok, and other channels
  • Capture lifestyle, behind-the-scenes, and in-the-moment content during photoshoots, events, and day-to-day production
  • Edit short-form video and visual content optimized for digital and mobile platforms
  • Adapt existing imagery into engaging content across social, email, and other channels
  • Ensure all content aligns with brand voice, visual standards, and campaign objectives
  • Collaborate cross-functionally with Marketing and other teams to execute brand and marketing initiatives
  • Explore and apply AI tools to improve content creation workflows, efficiency, and output quality
  • Identify opportunities to streamline image production and content processes through new tools or approaches
  • Contribute ideas that expand the team's creative capabilities and overall content output
  • Adapt focus based on seasonal business needs, shifting between high-volume image production and broader content creation and creative support

Requirements

  • Degree in Graphic Design, Photography, Visual Arts, Marketing, or related field, or 1–3 years of experience in a professional visual content, photography, or production-focused role
  • Strong proficiency in image editing, including image clipping and accurate color correction with a high attention to detail
  • Experience or interest in creating content for social platforms, with an understanding of visual trends
  • Creative capability in a variety of media such as photography, video, graphic design, and/or AI-driven content creation
  • Interest in exploring and applying AI tools to improve content creation workflows and output
  • Strong creative eye for color, composition, perspective, and layout
  • Highly organized with the ability to manage multiple priorities and maintain detailed asset workflows
  • Clear and effective communicator, both written and verbal
  • Willingness to assist Marketing Image Manager and the marketing team in a range of capacities
  • Comfortable working within a fast-paced, evolving environment and adapting to shifting priorities
  • Must love dogs (we kinda like them and we hope you do, too)

Preferred

  • Familiarity with project management tools such as Monday.com, Trello, Asana, or similar is a plus
  • Ability to contribute to and thrive within a collaborative, team-oriented culture
  • Must love dogs (we kinda like them and we hope you do, too)

Benefits

  • Compensation| Work Hard. Get Rewarded: Guided by our value of meritocracy, we offer a compensation package that reflects your unique skills, talents, and contributions. You are not just a number-your success, ideas, and efforts directly shape your growth and earning potential, empowering you to take your career to the next level. And there is an option to be paid daily!
  • Insurance Benefits | We've Got You Covered: From health and life insurance to voluntary benefits like dental, vision, short-term/long-term disability, and critical illness & accident coverage, we've got you covered; benefits kick in the first of the month following 60 days of full-time employment
  • Paid Time Off | Life Outside of Work: Enjoy up to 22 paid days off during the first year because we know life happens outside of work & we want you to be able to enjoy
  • Profit Sharing | If We're Profitable. You're Profitable: When we win, you win
  • Retirement Planning | Free Money? Yes, Please!: Our 401(k) program helps you plan for the future
  • Onsite Perks | Get in my Belly: At our HQ in Detroit Lakes, enjoy hot breakfast, lunch, and snacks from our subsidized cafeteria
  • Dogs @ Work| Yes. It's A Thing . And It's Pawsome: Bring your furry friend to work, because we believe dogs just make everything better
  • Relaxed Dress Code | Wear What Makes You Feel Your Best: We offer an employee merchandise discount to keep you & your family well-stocked
  • Flexible Work Schedules | Full Time, Part Time & Everything In Between: Because we understand the importance of work-life balance
  • Unique Culture | That Is Priceless: We make work fun; we believe in teamwork, giving back to our communities and doing what we love with great people, and always rocking a t-shirt, a hat, and some cool socks
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Lakeshirts

Lakeshirts is a custom apparel decorating company that started in our owner’s parents’ basement in 1984. We have since grown to an $200 million+ company in a 275,000 square foot facility. Our production floor includes 48 automatic screenprint presses, 32 multi-head embroidery machines, six 60-foot laser appliqué bridges, three sublimation presses, and a number of dogs running around the place. Lakeshirts sales continue to grow, as does its profitability, due to the hard work and continuous improvement efforts of its 500+ employees and over 60 nation-wide reps. Lakeshirts provides decorated apparel to thousands of customers in the resort and college markets, being a preferred choice to customers based on its breadth of great designs, great garments in its inventory, and reliable and responsive delivery. With more than 40 artists on our staff, we create thousands of pieces of art each year, giving each customer a unique look. We have over 100 bodystyles in stock, and each one comes in a multitude of colors, totaling more than 1,000,000 pieces in our inventory.This is all done in a culture that reflects respect, community, and fun. Our culture is second-to-none and must be experienced to be truly understood. If you happen to be in the lakes area, we invite you to stop in and see for yourself. We always enjoy visits, and we’re proud to show off the community that we’ve called “home” for all of our lives. And if you happen to bring along a Milk Bone or two with you, we know you’ll make some very quick and deep friendships.Life’s Better in a T-shirt

Founded in 1984
Detroit Lakes, Minnesota, USA
363 employees (129 in marketing)

Salaries

Posted range

$17/hr – $19/hr

Taken straight from the job posting.

See all Lakeshirts salaries
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Image & Content Creation Specialist

Lakeshirts · Detroit Lakes, MN · On-site