ICHRA Marketing Specialist

USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own ICHRA communications operations and become the go-to SME, guiding how regulations and product features shape member and employer messages.

  • ICHRA governance and stakeholder communications across Product, Ops, Finance, and Carrier teams.
  • Segment updates and campaign support including Braze workflows, QA, and recurring communications.
  • Collateral audits, new material development, and brand-consistent reviews for accuracy as rules evolve.

Job Description

Responsibilities

  • Become an ICHRA subject matter expert, learning the operational and regulatory complexities of the business in order to effectively communicate to various stakeholders.
  • Support ICHRA segmentation updates, manual data uploads, audience list refreshes, and QA within Braze to support communications.
  • Support the execution and support of ongoing ICHRA operational campaigns including payments, monitoring workflows, error messaging, and optimization of recurring communications.
  • Support intake, prioritization, and organization of collateral and communication requests from Product, Operations, AM/IM, Gravie Care, Finance, Carrier Relations, and other stakeholders.
  • Conduct periodic audits of ICHRA-facing communications and collateral to ensure accuracy as operations, regulatory requirements, or product features evolve, and update as needed.
  • Assist in the development of new collateral to support the business.
  • Help review and edit communications , as needed, for clarity, tone, and alignment with Gravie’s brand guidelines across member and employer touchpoints.
  • Help with ongoing or ad hoc projects that support the overall member, employer and product marketing experience.

Requirements

  • 3+ years of experience in communications, marketing operations, CRM or campaign support, or benefits communications.
  • Strong writing and editing skills with the ability to maintain consistent brand voice across email, digital, and print channels.
  • Experience or comfort working with CRM tools and operational campaign workflows. Braze or similar platforms preferred.
  • Ability to manage multiple stakeholders and requests, track intake, and deliver against deadlines.
  • Familiarity with or interest in health benefits communications, employer sponsored plans, and member experience. Understanding of ICHRA is a plus.
  • High attention to detail, especially related to content accuracy, operational alignment, and brand consistency.
  • A proactive and curious mindset with a willingness to ask questions, identify opportunities for improvement, and help build scalable processes.

Preferred

  • Some experience in or familiarity with health-benefits communications or regulated industries.
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Gravie

2.8 Glassdoor

Gravie is one of the fastest growing health benefits companies, offering health plans that cover 100% of costs on the most common healthcare services. We work primarily with small and midsize employers, who for too long have had limited choices and few ways to self-fund their employee health plans.If you're an employer or benefits professional interested in learning more about Gravie, contact us at info@gravie.com.

Founded in 2013
Minneapolis, Minnesota, USA
408 employees (11 in marketing)
37% recommend to a friend
53% CEO approval

Traffic Signals

Monthly Visitors
57.6K
Traffic Source Mix
Search
31.4%
Direct
59.4%
Referral
8.1%
Social
0.4%
Paid
0.7%

Headcount Trend

Current headcount: ~414

Marketing Team

Marketing Team Size
7 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$532.6M
Last Raise
$150M
Private Equity, 10 months ago

Funding History

  • Jun 2025
    Private Equity • $150M
  • Jun 2024
    Debt Financing • $40M
  • Mar 2023
    Private Equity • $179M

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