Ice Cream Innovation Brand Manager, Club & New Formats

Englewood Cliffs, NJ (Hybrid)

$103K/yr – $154K/yrMid LevelFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Club channel ownership of innovation from concept to launch, with a clear growth agenda to reach $50MM incremental sales and stronger market share through new formats and consumer insights.

  • Innovation leadership for the Club channel: end-to-end strategy, pipeline, and cross-functional execution.
  • Consumer insights driven: pack-price architecture, format strategies, and new ideas informed by research.
  • Cross-functional delivery: close alignment with Sales, Category, Marketing, R&D, and supply chain to commercialize formats.

Job Description

Responsibilities

  • Innovation Funnel Development:
  • Lead the end-to-end innovation strategy and execution for the Club channel
  • Develop insight-driven propositions, including pack-price architecture and format strategies tailored to Club customers
  • Build and manage a robust innovation pipeline to drive incremental growth and market share, tailored for the Club customer and consumer.
  • Partner with Sales and Category teams to ensure strong customer alignment and execution
  • New Formats Development (In-Home Retail):
  • Identify and develop net-new ice cream formats to unlock incremental consumer demand
  • Build scalable cross-brand innovation platforms across the TMICC portfolio
  • Lead projects from concept through commercialization, ensuring viability and impact
  • Idea Generation:
  • Identify and develop new consumer-centric product ideas for both Club Channels and new format development
  • Collaborate with cross-functional teams to bring new ideas to life, from concept to commercialization.
  • Consumer Insights:
  • Conduct qualitative and quantitative consumer research to understand triggers and barriers within the club and in home channels
  • Lead consumer learning initiatives to gather insights and assess the potential of new ideas.
  • Utilize consumer demographic data to identify opportunities and develop an optimal new product mix.
  • Stay abreast of market trends, competitive landscape, and consumer preferences to inform innovation strategies.
  • Cross-Functional Collaboration:
  • Work closely with marketing, R&D, supply chain, and sales teams to ensure seamless execution of innovation projects.
  • Partner with procurement and supply chain teams to manage capacity, identify contract manufacturers, and pursue import opportunities where relevant.
  • Drive alignment, structure, and pace across complex initiatives to ensure delivery excellence

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Strong understanding of market trends, consumer insights, and category dynamics.
  • Experience in Club channel and/or pack-price architecture preferred
  • Proven track record of leading innovation from concept to launch
  • Strong analytical, strategic, and project management skills
  • Ability to lead and influence cross-functional teams
  • Excellent communication and interpersonal skills.

Nice to Have

  • Experience in Club channel and/or pack-price architecture preferred
  • Consumer-focused: Brings deep understanding of consumer needs into all decisions
  • Entrepreneurial: Self-starter who thrives in ambiguity and drives progress independently
  • Strategic and results-driven: Balances long-term vision with strong execution against goals

Benefits

  • Benefits vary by country and are subject to plan terms and eligibility.
The Magnum Ice Cream Company logo

The Magnum Ice Cream Company

As from July 1, 2025, we begin operating as The Magnum Ice Cream Company, the world’s leading pure-play ice cream business in the world, a standalone business within Unilever. Our mission is to bring the power of ice cream to more people, in more places in new and unexpected ways. As the parent company to an eclectic and beloved range of consumer brands like Ben & Jerry’s, Magnum, Cornetto and the heart brand (Wall’s, Ola, Miko, Lagnese and many more), we create ice cream experiences and products that invigorate the senses and explode in taste. Why? Because life tastes better with ice cream.Website: https://corporate.magnumicecream.com/en/home.html

Amsterdam, North Holland, NLD
3K employees (381 in marketing)