Communications & Research Associate (Remote • Part-Time)
The Grauer School
Encinitas, CA (Remote)
In-houseFull-timeEntry level
18 hrs ago
(Hybrid) Digital and Social Media Strategist - Health Sciences-Medicine Communications and Marketing
USA (Hybrid)
Salary Not AvailableMid Level2+ years expFull time
Posted 2 months ago
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Job Summary
Own the social content engine and multimedia storytelling for WVU Health Sciences, with analytics-driven strategy, platform ops, and crisis-ready community management.
- Creative Content Production: Actively engage on social media accounts to enhance reputation and build relationships with key audiences, jumping at the chance to grab a camera and create fresh, branded content on a daily basis.
- Multimedia Storytelling: Shoot and edit high-quality videos and photographs for social media and other marketing/branding efforts, showcasing WVU Health Sciences experts as leaders in the industry.
- HTML Email Development: Architect, build, and manage responsive HTML emails that bridge the gap between social engagement and direct digital outreach, ensuring a cohesive experience for constituents.
- 30% of Time | Project management and strategy
- Strategic Analytics & Reporting: Produce comprehensive monthly and quarterly web and social analytic reports that move beyond "vanity metrics" to analyze conversion funnels and audience sentiment.
- Data-Driven Strategy: Leverage competitive intelligence and reporting to drive future strategy, identifying which content pillars and digital tactics yield the highest ROI for the Health Sciences mission.
- Platform Management: Manage daily operations across all social media platforms, including developing copy, community management, real-time engagement, and maintaining a robust social media planning calendar.
- Stakeholder Collaboration: Work with various stakeholders across multiple organizations to manage shifting priorities and expectations.
- Collaborative Partnership: Work closely with the Health Sciences Communications and Marketing team and across units to execute on brand marketing initiatives and affiliated web content while proactively producing original ideas, this includes sourcing content from the five academic schools, affiliated partners, and leaders.
- Consumer-driven Excellence: Monitor and update social media in crisis situations and provide fast-reaction customer service via social platforms to resolve issues with user experience.
Job Description
Responsibilities
- Creative Content Production: Actively engage on social media accounts to enhance reputation and build relationships with key audiences, jumping at the chance to grab a camera and create fresh, branded content on a daily basis.
- Multimedia Storytelling: Shoot and edit high-quality videos and photographs for social media and other marketing/branding efforts, showcasing WVU Health Sciences experts as leaders in the industry.
- HTML Email Development: Architect, build, and manage responsive HTML emails that bridge the gap between social engagement and direct digital outreach, ensuring a cohesive experience for constituents.
- 30% of Time | Project management and strategy
- Strategic Analytics & Reporting: Produce comprehensive monthly and quarterly web and social analytic reports that move beyond "vanity metrics" to analyze conversion funnels and audience sentiment.
- Data-Driven Strategy: Leverage competitive intelligence and reporting to drive future strategy, identifying which content pillars and digital tactics yield the highest ROI for the Health Sciences mission.
- Platform Management: Manage daily operations across all social media platforms, including developing copy, community management, real-time engagement, and maintaining a robust social media planning calendar.
- Stakeholder Collaboration: Work with various stakeholders across multiple organizations to manage shifting priorities and expectations.
- Collaborative Partnership: Work closely with the Health Sciences Communications and Marketing team and across units to execute on brand marketing initiatives and affiliated web content while proactively producing original ideas, this includes sourcing content from the five academic schools, affiliated partners, and leaders.
- Consumer-driven Excellence: Monitor and update social media in crisis situations and provide fast-reaction customer service via social platforms to resolve issues with user experience.
- Bachelor's degree in journalism, communications, public relations, English, or a related field required.
- A minimum of two (2) years of experience in a combination of the following:
- Social media management
- Marketing
- Digital content creation
- Any equivalent combination of related education and/or experience will be considered.
- All qualifications must be met by the time of employment.
- Professional proficiency in HTML email design, as well as audio, video, and photography production experience.
- Experience in an academic medical center or higher education.
- 37.5-hour work week
- 13 paid holidays ( staff holiday calendar )
- 24 annual leave (vacation) days per year ( employee leave )
- 18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
- WVU offers a range of health insurance and other benefits
- 401(a) retirement savings with 6%25 employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information ? Check out retirement health insurance benefits, retirement income, and FAQ’s.
- Wellness programs
West Virginia University
Cipla is a leading global pharmaceutical company trusted by healthcare professionals and patients across the world since 1935. A compassionate approach to healthcare that goes beyond the pursuit of profit and growth has been the force impelling Cipla’s history over the years.Our credo and our purpose of ‘Caring for Life' continues to guide our actions towards our people and the planet for creating a sustainable future. Cipla today has presence in 80+ countries, providing over 1,500 products across various therapeutic categories in 50+ dosage forms. Keeping with our legacy of care, we constantly strive to ensure access to high-quality medicines that make a difference in the lives of patients. Our paradigm-changing offer of a triple anti-retroviral (ARV) therapy in HIV/AIDS at less than a dollar a day in Africa in 2001 was pivotal in bringing inclusiveness, accessibility and affordability to the centre of the HIV movement. An unmatched presence across the care continuum (awareness, prevention, diagnosis, treatment and adherence) and the widest range of drug-device combinations has established Cipla’s respiratory leadership in India and other key emerging markets. Armed with this legacy and a deep understanding of the lungs, we have articulated our aspiration to become a global lung leader and help millions breathe free.
