Responsibilities

• Develop and implement engaging social media strategies across platforms such as Facebook, Instagram, LinkedIn, and Tiktok to increase brand awareness and audience engagement.
• Create high-quality visual content using Canva and graphic design principles that align with brand identity.
• Manage website content and updates through WordPress or other content management systems to ensure fresh, relevant information.
• Plan, execute, and optimize paid advertising campaigns using Google Ads, Facebook Advertising, SEM (Search Engine Marketing), and paid search marketing techniques.
• Conduct keyword research and utilize SEO tools to enhance organic visibility; optimize website content for SEO best practices.
• Monitor campaign performance through web analytics reporting tools like Google Analytics and Google Tag Manager; analyze data to inform ongoing strategy adjustments.
• Coordinate email marketing campaigns using marketing automation platforms to nurture leads and maintain customer engagement.
• Implement conversion optimization strategies by analyzing user behavior data to improve landing pages and call-to-actions for better results.
• Track digital marketing metrics regularly to evaluate campaign success; prepare comprehensive reports on web analytics and marketing performance.
• Collaborate with cross-functional teams on digital campaign setup, content management, and social media advertising campaigns to ensure cohesive messaging.

Requirements

• Is highly creative and proactive
• Has strong knowledge of Canva
• Understand[s] social media marketing and content strategy
• Has experience with Facebook/Instagram Ads and Google Ads
• Can create attractive graphics and engaging video content
• Understands what makes content engaging and shareable
• Has excellent written English and can write compelling captions and newsletters
• Is comfortable learning and managing different digital platforms
• Is organized and able to manage multiple projects independently
• Understands basic analytics and can identify what is working and what needs improvement

Preferred

• experience with preschools, education, childcare, local businesses, or service-based businesses — a plus

Benefits

• Flexible schedule
• Paid time off
• Professional development assistance
• Referral program
• Tuition reimbursement