Responsibilities

• Workflow automation: Develop and maintain complex HubSpot workflows - including email nurturing, lead scoring, internal task creation, and data updates - to automate marketing actions and reduce manual work.
• Lifecycle journey design: Design, build, and optimize automated lifecycle journeys (in HubSpot and platforms such as Twilio where applicable), including triggered messaging and multi-step Canvas-style workflows.
• Lifecycle flow ownership: Build and continuously optimize welcome journeys, abandoned enrollment flows, post-purchase onboarding, retention journeys, and reactivation campaigns.
• Event-triggered messaging: Partner with Digital and Product teams to define event-triggered messaging architecture supporting enrollment, onboarding, loyalty adoption, and retention.

Requirements

• Bachelor's Degree in Marketing or similar field is required
• 3-4+ years in marketing automation, marketing operations, or lifecycle marketing roles, with a track record of owning automated programs end-to-end.
• Expert-level knowledge of HubSpot Marketing Hub (Professional or Enterprise) and HubSpot CRM, including workflows, lead scoring, lists, and reporting.
• HubSpot Marketing Software Certification, HubSpot Marketing Automation Certification, or HubSpot Inbound Certification are preferred
• Deep understanding of inbound marketing principles, customer journey mapping, and lifecycle/life stage management.
• Proficiency in analyzing campaigns and funnel data to drive decisions and optimize performance; comfort with dashboards, attribution, and conversion metrics.
• Working knowledge of HTML/CSS for email customization, data privacy regulations (GDPR, CAN-SPAM, SMS consent), and CRM/marketing-stack integrations.
• Hands-on experience designing and executing A/B and multivariate tests, and translating results into iterative improvements.
• Strong written and verbal communication skills with the ability to work across marketing, sales, product, design, and analytics teams.
• Experience operating SMS lifecycle programs and managing consent, opt-in, and deliverability at scale
• Familiarity with BI/visualization tools such as Looker, Tableau, or Power BI.

Preferred

• Experience with Braze, Marketo, Salesforce Marketing Cloud, or comparable enterprise marketing automation platforms is preferred
• Familiarity with BI/visualization tools such as Looker, Tableau, or Power BI.

Benefits

• 401(k) Plan with Company Match
• Generous Health Plan with HSA Match
• Flexible Paid Time-off
• Daily Company Lunches
• Cell Phone Service Allowance
• Discounts at Company-owned Resorts and Golf Courses