Hourly Pooled - Student Marketing Assistant, VP for Research & Economic Development Office

Laramie, WY (On-site)

Salary Not AvailableIntern/New GradPart time

Posted 2 months ago

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Job Summary

Support UW social media efforts as a student assistant, owning posting, engagement, and basic content creation.

  • Must-have: UW student registered for Fall term.
  • Standout: Ability to manage posting schedules and respond to comments.
  • Standout: Basic content creation and analytics review skills.

Job Description

Drive university social media support as a student assistant, owning posting, engagement, and basic content creation.

  • Manage Social media accounts,
  • Review analytics to assess success and recommend improvements for future posts;
  • Develop strategies to increase followership and engagement;

Responsibilities

  • Manage Social media accounts,
  • Review analytics to assess success and recommend improvements for future posts;
  • Develop strategies to increase followership and engagement;
  • Manage regular posting schedule;
  • Develop miscellaneous content to increase followership;
  • Monitor and respond to comments and direct messages in a timely manner;
  • Make occasional posts to cross-promote events;
  • Take photos and videos at events and upload to Social Media and Webpages;
  • Routinely inspect and update Division website(s)
  • Assist with coordinating marketing events;

Requirements

  • Must be a University of Wyoming student currently registered for the Fall semester;
  • Valid driver's license with a motor vehicle record (MVR) compliant with the Driving for University Business SAP .
  • Should have basic computer skills (Office: Word, Power point, excel) and ability to use/learn other software;
  • Strong oral and written communication skills;
  • Strong proof-reading and editing skills;
  • Ability to work well both individually and as a part of a team;
  • Demonstrated customer service skills

Nice To Have

  • Strong functional knowledge of social media principles, practices, and the desire to apply that knowledge in a professional environment;
  • Basic understanding of introductory marketing and communications principles (this could be obtained through coursework or class projects).
  • Ability to learn and adhere to university brand standards and divisional marketing practices;
  • Advanced computer skills: Adobe Creative Suite: Illustrator, Photoshop; etc.
University of Wyoming logo

University of Wyoming

The University of Wyoming is a nationally recognized educational and research institution that boasts accomplished faculty and world-class facilities.As Cowboys, our grit, optimism, determination and curiosity are what drive the university to deliver social media content that educates, entertains and informs our Cowboy community at large. All viewpoints are welcome, and comments will not be removed based on the viewpoints expressed, provided the comments otherwise comply with this policy. However, the social media moderators of this official university channel reserve the right to remove any user content that is not directly related to the purpose of our social media content. Hate speech, discrimination, harassment, name-calling, bullying, profanity, and comments that threaten the safety of any individual or group will not be tolerated and may be removed. Any comments in violation of local, state, or federal law may be removed. The views and opinions expressed are not necessarily those of the University of Wyoming or its constituents.

Founded in 2006
Laramie, Wyoming, USA
4.9K employees (279 in marketing)

Traffic Signals

Monthly Visitors
891.9K
Monthly Google Ads Budget
$67.6K
Traffic Source Mix
Search
42.5%
Direct
50.4%
Referral
5.7%
Social
0.6%
Paid
0.7%

Headcount Trend

Current headcount: ~4.9K

Marketing Team

Marketing Team Size
200 (4% of company)

Funding

Total Funding
$4.1M
Last Raise
$200K
Grant, 2 years ago

Funding History

  • Sep 2023
    Grant • $200K
  • Mar 2023
    Grant • $749.7K
  • Jun 2022
    Grant • $800K

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