Hourly Pooled - BI Digital Webmaster, Student Media

Laramie, WY (On-site)

Salary Not AvailableIntern/New GradPart time

Posted 3 days ago

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Job Summary

Own and optimize the University of Wyoming Student Media’s digital publishing across platforms, shaping content strategy, site experience, and cross-channel distribution while partnering with editorial and broadcast teams to maximize engagement.

  • Lead the planning and execution of digital publishing workflows and analytics.
  • Coordinate cross-functional content delivery and publishing schedules.

Job Description

Responsibilities

  • Lead Student Media's digital publishing operations by managing online platforms, social media channels, and multimedia content to maximize audience engagement and user experience. This position oversees digital content strategy, website management, analytics, and cross-platform publishing while collaborating with editorial and broadcast teams to ensure timely, engaging, and optimized delivery of student-produced content across all digital channels
  • Manages all digital publishing platforms and online media operations including Facebook, YouTube and Instagram
  • - Oversees website updates, digital formatting and user experience management
  • - Manages social media strategy across Facebook, Instagram and YouTube
  • - Oversees multimedia integration including video, livestreams, graphics, and interactive content
  • - Monitors audience analytics, engagement trends, SEO, and digital growth metrics
  • - Coordinates scheduling and publication of digital content
  • - Collaborates with editorial and broadcast teams to optimize content for online audiences
  • - Attend weekly meetings with the Supervisor and Student Staff.
  • - The editor is required to work in the office no less than 20 hours each week. The times must be posted and followed. At least 10 of the 20 hours must be between 8 a.m. and 5 p.m. Monday through Friday.

Requirements

  • Must be a currently enrolled University of Wyoming student with a minimum 2.5 GPA.
  • Experience with website content management systems and digital publishing platforms.
  • Demonstrated experience managing social media accounts for an organization, publication, or comparable project.
  • Knowledge of digital content strategy, social media best practices, and audience engagement techniques.
  • Familiarity with multimedia content including video, photography, graphics, and livestreaming.
  • Basic understanding of SEO, web analytics, and digital performance metrics.
  • Strong organizational, communication, and time management skills.
  • Ability to manage multiple projects, meet deadlines, and work effectively in a fast-paced environment.
  • Ability to work collaboratively with students, staff, and faculty in a professional and respectful manner.
  • Must be available to start work Aug. 24, 2026.

Preferred

  • DESIRED QUALIFICATIONS:   - Previous experience in student media, journalism, communications, marketing, or a related field.
  • - Experience using website platforms (e.g., WordPress or similar CMS), social media management tools, and analytics platforms.
  • - Experience with Adobe Creative Cloud, Canva, or similar multimedia production software.
  • - Experience creating or managing digital marketing campaigns or audience growth initiatives.
  • - Demonstrated leadership, supervisory, or project management experience.
  • - Knowledge of AP Style and digital journalism best practices.
  • - Experience analyzing audience data and using metrics to improve content performance.
University of Wyoming logo

University of Wyoming

The University of Wyoming is a nationally recognized educational and research institution that boasts accomplished faculty and world-class facilities.As Cowboys, our grit, optimism, determination and curiosity are what drive the university to deliver social media content that educates, entertains and informs our Cowboy community at large. All viewpoints are welcome, and comments will not be removed based on the viewpoints expressed, provided the comments otherwise comply with this policy. However, the social media moderators of this official university channel reserve the right to remove any user content that is not directly related to the purpose of our social media content. Hate speech, discrimination, harassment, name-calling, bullying, profanity, and comments that threaten the safety of any individual or group will not be tolerated and may be removed. Any comments in violation of local, state, or federal law may be removed. The views and opinions expressed are not necessarily those of the University of Wyoming or its constituents.

Founded in 2006
Laramie, Wyoming, USA
4.9K employees (279 in marketing)

Traffic Signals

Monthly Visitors
738.6K
Monthly Google Ads Budget
$67.6K
Traffic Source Mix
Search
42.6%
Direct
50.7%
Referral
5.1%
Social
0.7%
Paid
0.7%

Headcount Trend

Current headcount: ~4.9K

Marketing Team

Marketing Team Size
200 (4% of company)
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$4.1M
Last Raise
$200K
Grant, 2 years ago

Funding History

  • Sep 2023
    Grant • $200K
  • Mar 2023
    Grant • $749.7K
  • Jun 2022
    Grant • $800K

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