Hospitality Social Media Strategist at UCLA | Los Angeles, CA | $79K/yr – $164K/yr

UCLA

Hospitality Social Media Strategist

Los Angeles, CA (On-site)

$79K/yr – $164K/yrMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

A UCLA-focused role leads content strategy and execution across major social platforms, including managing paid campaigns and KPIs. The requirements emphasize hands-on experience with multiple platforms, content management, cross-platform Mac work, and strong writing and analytics. Benefits are noted, with a preferred bachelor-level background and collaboration across departments.

Job Description

Responsibilities

Leading content strategy and execution across major social platforms.
Managing paid social media campaigns and budgets.
Establishing and monitoring performance benchmarks and KPIs.
Analyzing campaign effectiveness and optimizing for engagement, conversion, and return on investment.
Ensuring all content aligns with UCLA brand standards and accessibility guidelines.
Overseeing community engagement, trend monitoring, influencer and partnership evaluation, and issues communications related to hospitality social media channels.

Requirements

3+ years of professional social media work experience, including demonstrated success using social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.) to grow a consumer brand through creative content that drives measurable results, preferably within a higher education or hospitality setting.
Experience with content management and scheduling platforms (ex: Sprout, Sprinklr, Spredfast, Basecamp, Wordpress, etc.).
Experience managing paid social media advertising campaigns, including budget allocation, audience targeting, and performance optimization across major social platforms.
Experience working cross-platform in Mac environment; working knowledge of video file conversion and optimization, encoding video for the web, extracting video for web conversion, an understanding of aspect ratios across various channels and knowledge of video compression codes.
Demonstrated engagement and fluency in social media platforms, with strong working knowledge of emerging trends, platform algorithms, audience engagement strategies, and digital best practices.
Proven experience leveraging social networking sites and digital tools, including video and photo-sharing platforms, plugins, and content management systems to enhance brand visibility and engagement.
Knowledge of marketing principles and digital content strategy, including audience targeting, brand positioning, and campaign execution across multiple channels.
Excellent written communication skills, including strong spelling, grammar, copywriting, and editing abilities tailored to diverse audiences and brand voice standards.
Proficiency in social media management and analytics tools, with the ability to interpret metrics, generate reports, and provide data-informed recommendations.
Strong research skills, including the ability to identify, curate, and compile relevant and engaging content (e.g., blog posts, news items, photos, videos) aligned with strategic objectives.

Preferred

Bachelor's Degree in marketing, communications or related field, or equivalent work experience (Preferred)

Benefits

Visit UC Benefit package to discover benefits that start on day one.

UCLA

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UCLA offers a combination that’s rare, especially among public research universities. The breadth, depth and inspired excellence among academic programs—from the visual and performing arts to the humanities, social sciences, STEM disciplines and health sciences—add up to endless opportunity. The location is unmatched: a campus that is unexpectedly picturesque and compact, set in a thriving and diverse global city.

Founded in 1919

Los Angeles, California, USA

29K employees (1,212 in marketing)

ucla.edu

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