Responsibilities

• Drive a consistently full sales calendar by maximizing lead generation opportunities and best practices in appointment setting, and follow-up performance
• Manage, motivate, coach, and develop marketing personnel across disciplines and seniority levels
• Own call center performance metrics including speed-to-lead, contact rate, appointment set rate, confirmation rate, demo rate, cancellation rate
• Oversee and optimize multiple lead generation channels including: SEO / organic, paid digital, lead aggregators, partnerships/referrals, outbound calling, events/field marketing, and direct mail
• Manage the departmental budget, directing the use of funds to maximize set appointments while maintaining efficient CPLI
• Maintain high standards for customer experience, professionalism, urgency, and accuracy in every lead interaction Support and grow our successful word of mouth and organic lead generation efforts
• Ensure consistent and reliable internal branding
• Drive a consistently full sales calendar by maximizing lead contact, appointment setting, lead conversion, and follow-up performance
• Manage, motivate, coach, and develop a mixed team of inbound callers and outbound callers – this role includes hiring responsibilities
• Own call center performance metrics including speed-to-lead, contact rate, appointment set rate, confirmation rate, demo rate, cancellation rate

Requirements

• Strong understanding of B2C lead conversion, preferably in home improvement, home services, remodeling, construction, HVAC, solar, or another in-home appointment setting environment
• Experience in high-volume, direct-to-consumer, appointment setting, inside sales, call center, lead management, or customer acquisition environments
• Proven ability to lead a team using measurable goals, coaching, accountability, and performance management
• Comfortable managing both strategy and execution
• Strong ability to read metrics, identify performance gaps, and turn data into action
• Ability to coach call quality and raise the standard of customer interaction
• Strong bias for action and continuous improvement
• Ability to hold people accountable while maintaining positive team relationships
• Excellent communication skills with the ability to work closely across marketing, sales, and operations
• Past P&L responsibilities are a plus

Benefits

• Full benefits package including health insurances and 401k with company match and no vesting period
• Annual company awards trip with qualifying performance (spouse/significant other invited!)