Home Health Marketing Manager

New Jersey, USA (On-site)

$70K/yr – $75K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own referrals and market expansion for a local home health network, turning community contacts into steady Medicare referrals.

  • Growth Infrastructure: Build and nurture a robust referral network with physicians, long term care, and community partners.
  • Market Strategy: Analyze markets, set sales goals, and craft plans to hit targets.
  • Medicare Expansion: Drive expansion of Medicare home health in Camden and Burlington Counties with measurable funnel impact.

Job Description

Responsibilities - Generating referrals for home health by building relationships with physicians, long term care, independent and assisted living facilities and other community resources. - Conduct market analysis; develop sales strategy, goals and plans. - Conducting sales calls, and evaluating results and effectiveness of sales activity. - Support business development activities and help establish strong relationships with new and existing referral sources. - Expand our Medicare home health business in Camden & Burlington Counties in New Jersey. Requirements - Minimum of a Bachelor’s Degree. - At least two years recent sales experience in the health care industry, preferably in home health care. - Formal sales training. - Proven ability to develop and implement a sales and marketing plan. - Evidence of achieving referral goals within the market. - Excellent planning, organization and presentation skills are critical. - The ideal candidate will have established healthcare contacts and be able to readily network in the community. Benefits - BAYADA offers a comprehensive benefits plan that includes the following: Paid holidays, vacation and sick leave, vision, dental and medical health plans, employer paid life insurance, 401k with company match, direct deposit and employee assistance program - To learn more about BAYADA Benefits, click here
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BAYADA Home Health Care

3.8 Glassdoor

Founded in 1975, BAYADA is a leading nonprofit home health care provider, serving clients in the US and globally. As we celebrate 50 years, we’re committed to “The BAYADA Way” and to providing compassionate, excellent, and reliable care for years to come.

Founded in 1975
Pennsauken Township, New Jersey, USA
16K employees (157 in marketing)
75% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
89.9K
Monthly Google Ads Budget
$27.1K
Traffic Source Mix
Search
46%
Direct
42.9%
Referral
8.3%
Social
1.6%
Paid
1%

Headcount Trend

Current headcount: ~15.6K

Marketing Team

Marketing Team Size
149 (1% of company)
Median Career Experience
14 years
Median Tenure
7.1 years

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