Home Care Online/Digital Marketing Specialist

Responsibilities

• Develop and implement SEO strategies to improve organic traffic, search engine rankings, and website conversions.
• Conduct keyword research to identify relevant search terms and growth opportunities.
• Perform technical SEO audits and implement improvements related to website structure, indexing, crawlability, page speed, and mobile usability.
• Optimize website pages, metadata, internal links, and content for search engines and users.
• Develop ethical link-building strategies to strengthen website authority.
• Plan, write, edit, and optimize blog posts, service pages, landing pages, and other website content.
• Develop content strategies aligned with customer needs, search intent, and business objectives.
• Apply local SEO strategies to improve visibility for home care services throughout the Bay Area.
• Ensure healthcare-related content is accurate, trustworthy, accessible, and appropriately reviewed.
• Support and optimize paid campaigns, including Google Ads and social media advertising.

Requirements

• At least 2 years of experience in digital marketing, with a strong focus on SEO.
• Demonstrated success improving organic traffic, search visibility, and website performance.
• Hands-on experience with SEO tools such as Ahrefs, Semrush, Screaming Frog, or equivalent platforms.
• Strong understanding of technical SEO, on-page optimization, content strategy, and link building.
• Experience managing websites through WordPress or another content management system.
• Familiarity with Google Analytics 4 and Google Search Console.
• Understanding of keyword research, local SEO, and conversion rate optimization.
• Excellent written communication, analytical, and problem-solving skills.
• Ability to work independently, manage priorities, and measure results against business goals.
• Experience in healthcare, home care, senior care, medtech, or another regulated industry is a plus.