Responsibilities

• Manage social media marketing efforts on platforms such as Facebook, Instagram, LinkedIn, and Twitter to increase engagement and expand outreach.
• Create a detailed Marketing plan of action to increase patient volume.
• Establish relationships with relevant businesses and organizations to foster long term partnerships.
• Create compelling content marketing materials, including blog posts, newsletters, brochures, and advertisements that resonate with target audiences.
• Oversee advertising sales efforts by collaborating with external partners and managing digital ad campaigns through Google AdWords and Facebook Advertising.
• Use marketing automation tools to streamline campaigns, nurture leads, and analyze performance metrics via Google Analytics and other analytics platforms.
• Conduct research on healthcare trends, patient needs, and competitor strategies to inform marketing tactics.
• Manage budgets for various campaigns ensuring optimal allocation of resources for maximum ROI.
• Coordinate product management activities related to healthcare services or programs to ensure alignment with marketing strategies.
• Develop and implement multichannel marketing campaigns across digital platforms, including social media, email, and website content, to promote healthcare services and initiatives.

Requirements

• Proven experience in marketing with a focus on emergency healthcare , urgent care or Free Standing Emergency Rooms in TExas
• Strong knowledge of SEO, social media marketing, content marketing, and multichannel campaign management.
• Familiarity with advertising sales processes and experience managing digital advertising campaigns using Google AdWords and Facebook Advertising..
• Excellent copywriting skills with the ability to craft clear, engaging messages tailored to diverse audiences.
• Ability to conduct research effectively and translate insights into actionable strategies.
• Strong organizational skills with experience managing budgets and coordinating multiple projects simultaneously.
• Knowledge of performance marketing techniques aimed at increasing reach and engagement within the healthcare sector.