AP MAX INC

Head of Web & CRM

Houston, TX (Remote)

lei85K/yr – lei95K/yrSenior Level5+ years expEmployer Of-Record-Employee

Posted 1 month ago

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Job Summary

Own the marketing technology stack with a laser focus on Creatio CRM and a WordPress portfolio, balancing deep CRM governance with site strategy to drive measurable pipeline and customer outcomes.

  • Creatio CRM ownership: pipeline design, lead routing, campaign attribution, and dashboards for marketing, sales, and service users.
  • Website portfolio ownership: WordPress/Elementor strategy, site performance, security, and SEO/AEO to lift rankings and reach.
  • Delivery decisions: execute critical changes, delegate to a team, bring in external vendors, or buy a SaaS tool to accelerate initiatives.

Job Description

Responsibilities

  • Own Creatio CRM: manage Sales, Marketing, Service modules, dashboards, and governance.
  • Own Website Portfolio: oversee WordPress/Elementor sites, SEO/AEO, performance, and security.
  • Delivery model decisions: execute, delegate, or bring in vendors, and choose tools as needed.
  • Creatio CRM: pipeline structure, lead routing, opportunity workflows, and sales-team enablement.
  • Marketing: campaigns, segmentation, email automation, and attribution.
  • Service: case management configs and customer-success tooling.
  • Build and maintain custom apps and integrations inside Creatio; stand up reporting for multiple stakeholders.
  • Oversee user access, data hygiene, and CRM governance.
  • Website portfolio specifics: roadmap, uptime, performance, patching, plugin management, hosting.
  • SEO/AEO and technical standards for speed, accessibility, schema, mobile, and analytics.

Requirements

  • 5+ years of progressive experience in web development, CRM administration, or a comparable hands-on technology role.
  • Experience managing at least one direct report in tech, marketing ops, or administration.
  • Sound judgment on the make/buy/delegate call with a track record of choosing in-house, delegation, or vendors with clear rationale.
  • Experience scoping and managing external tech vendors against defined scope and budget.
  • Strong CRM background — Creatio, Salesforce, HubSpot, Dynamics, Zoho, or comparable; aptitude to master Creatio.
  • Working knowledge of Creatio-adjacent stack — C#, JavaScript, T-SQL/PL-SQL, exposure to WCF, OData, RequireJS.
  • Strong API integration experience across REST/OData, OAuth 2.0, forms auth, webhooks, and Postman-based testing with production-grade error handling.
  • Proven success with web fundamentals: HTML, CSS, JS, PHP, REST APIs.
  • Strong WordPress knowledge: theming, plugins, performance, security; hands-on Elementor expertise.
  • Practical SEO and AEO experience with rankings and traffic impact.

    Benefits

    • Competitive compensation, with benefits and incentives.