Responsibilities

• Lead end-to-end U.S. marketing strategy for SMA and ALS, including brand planning, positioning, message development, campaign execution, and performance management.
• Prepare the organization for future U.S. NMD launches by shaping launch strategy, building readiness plans, and ensuring strong cross-functional coordination across commercial and medical partners.
• Define and evolve brand stories for key customer audiences, ensuring clear, differentiated narratives aligned to brand objectives and portfolio strategy.
• Provide leadership across branding, promotional strategy, PRC processes, and tactical execution to ensure materials are compliant, effective, and aligned with business priorities.
• Partner closely with Medical, Market Access, Patient Services, BIO, and Insights & Analytics to translate customer and market insights into integrated marketing plans.
• Monitor brand performance and market dynamics, leveraging analytics, insights, and competitive intelligence to identify opportunities, mitigate risks, and optimize execution.
• Manage and optimize operational expenditures by overseeing budgets, tracking spend against forecasts, identifying cost-saving opportunities, and ensuring financial discipline across projects and operations.
• Lead, coach, and develop a high-performing marketing team while fostering collaboration, accountability, and excellence.

Requirements

• Bachelor’s degree Required; Advanced degree preferred
• 15+ years of experience in the US Commercial pharmaceutical or biotechnology industry
• Experience in rare disease preferred
• Strong analytical and leadership skills, including creative, strategic mindset
• Outstanding relationship building and communication skills, including ability to navigate throughout a matrixed organization (and partnered companies) with individuals at all levels
• Strategic agility and the ability to translate complex market dynamics into clear marketing priorities and actionable plans.
• Strong enterprise mindset with the ability to influence across functions, align diverse stakeholders, and drive coordinated execution in a matrixed environment.
• Customer-centered leadership, with a demonstrated ability to shape compelling brand stories and experiences grounded in customer, patient, and caregiver insights.
• Strong judgment and decisiveness, with the ability to balance strategic ambition, operational rigor, and compliance in a highly regulated environment.
• Talent leadership and team development capabilities, including coaching, prioritization, and fostering a culture of accountability, inclusion, and high performance.

Benefits

• Medical, Dental, Vision, & Life insurances
• Fitness & Wellness programs including a fitness reimbursement
• Short- and Long-Term Disability insurance
• A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
• Up to 12 company paid holidays + 3 paid days off for Personal Significance
• 80 hours of sick time per calendar year
• Paid Maternity and Parental Leave benefit
• 401(k) program participation with company matched contributions
• Employee stock purchase plan
• Tuition reimbursement of up to $10,000 per calendar year