Head of Travel, Transportation, and Logistics Go To Market

Philadelphia, PA (On-site)

Salary Not AvailableDirector/Executive15+ years expFull time

Posted 4 months ago

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Job Summary

Lead the global TTL business as a strategy and executive engagement leader, shaping industry-wide growth and partner execution.

  • Must-have: 15–20+ years in Travel/Logistics with global scope and Csuite engagement.
  • Standout: Owns global TTL industry strategy, playbooks, and cross-functional governance.
  • Standout: Deep understanding of transportation networks and asset-intensive operations with matrixed-influence ability.

Job Description

Responsibilities

  • This leader will serve as the global executive sponsor and industry authority for strategic TTL customers, engaging directly with Csuite and senior operational leaders to align ServiceNow’s platform capabilities to missioncritical industry outcomes.
  • CustomerFocused Pipeline Development: Introducing and educating executives and senior industry leaders to ServiceNow through executive briefings, customer advisory engagements, and participation in global industry events. Partnering with account teams to advance pipeline by embedding deep Travel, Transportation & Logistics industry expertise into customer strategy and engagement.
  • SalesOriented Pipeline Progression: Partnering with global and regional Sales leadership to drive pipeline creation, progression, and closure across priority TTL accounts. Embedding industry expertise into account strategy, deal qualification, and executive pursuits to accelerate complex, multistakeholder sales cycles and contribute materially to revenue growth.
  • Partner Development & Execution: Defining and leading the global partner strategy for the TTL vertical, prioritizing system integrators and industry specialists that accelerate customer outcomes. Establishing joint GTM motions that strengthen vertical credibility, delivery capability, and cosell effectiveness.
  • Analyze, Drive & Report on the Business: Owning analysis and reporting of the global TTL business, including pipeline health, growth trends, strategic opportunities, and KPI impact. Using data and insights to prioritize investments, guide execution, and drive accountability across a highly matrixed organization.
  • Industry Strategy & Leadership Development: Owning the global industry strategy for Travel, Transportation & Logistics, including industry segmentation, value propositions, and multiyear growth priorities. Building the industry narrative, executive messaging, and differentiated point of view grounded in deep operational understanding. Operating with a builder’s mindset by establishing repeatable playbooks, scalable motions, and governance models as the vertical matures, while influencing product strategy and industry solution investment in partnership with Product and Engineering leadership.

Requirements

  • 15–20+ years of progressive leadership experience within Travel, Transportation, Logistics, or Aviation, including senior roles with global scope
  • Strongly preferred: Direct operator or leadership experience at a global logistics company (e.g., FedEx, UPS, DHL or similar) or a commercial airline
  • Demonstrated success building or scaling a business, vertical, or new market motion within a complex enterprise environment
  • Proven ability to engage, influence, and advise Csuite and senior operational executives
  • Deep understanding of global transportation networks, operational complexity, assetintensive operations, workforce dynamics, and customer experience
  • Experience operating effectively in a highly matrixed, global organization, leading through influence rather than authority
  • Exceptional executive communication skills—strategic, concise, and outcomeoriented
  • Willingness to travel globally 25–50%
  • Bachelor’s degree required; advanced degree preferred

Preferred

  • Advanced degree preferred
  • Startup mindset within a global enterprise (optional)
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ServiceNow

4.4 Glassdoor

ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

Founded in 2004
Santa Clara, CA, US
32K employees (2,162 in marketing)
89% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
3.8M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.6%
Direct
49.8%
Referral
7.1%
Social
2.1%
Paid
1.3%

Headcount Trend

Current headcount: ~31.3K

Marketing Team

Marketing Team Size
1,319 (4% of company)
Median Career Experience
19.5 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
14

Funding

Total Funding
$83.7M
Last Raise
$11M
Post IPO Equity, 3 years ago

Funding History

  • Dec 2022
    Post IPO Equity
  • Mar 2012
    Private Equity • $11M
  • Feb 2012
    Private Equity • $17.9M

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